Checkout with Apple Pay for Ecommerce Websites: How to Capture More Orders from Mobile Devicesby Kim Yazzi Digital Marketing
According to research, an uptick in people’s time spent on smartphones is trickling to making payments through mobile wallets. It’s projected to reach a 1.33 trillion dollar mark by the year 2023 thereby creating massive opportunities for Ecommerce players.
You might be thinking about what the mobile wallet has to do with Ecommerce benefits. Here are the reasons that clear up the air:
Worldwide customers are using mobile devices to do online shopping.
The digital payments are more secure as compared to physical cards.
Typing in address and credit card info is an awful experience for the customers.
The one-click payment results in improved user experience.
The wow experience increases conversion rate, overall sales, and ROI.
Integrating mobile wallets translates online shopping into mobile-first activity. The Ecommerce players can make bundles by keeping up with mobile payment trends. It’s interesting. Let’s dig deeper.
In the mobile wallet market, among all the key players, Apple Pay leads the way in maximum user base, market reach, brand awareness, and features set by 2020.
Let’s understand Apple Pay in-depth:
Apple Pay was officially released in October 2014 as a mobile wallet that allows the Apple device owners to make payments within apps and on the web. The technology enables the merchants to add Apple Pay as a payment option. It supports all Apple devices which include iPhone, iPad, Apple Watch, and Mac, and all the major debit or credit cards.
The security, reliability, credibility, and usability of Apple Pay make it a boon for the Ecommerce space.
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Created on Jun 22nd 2020 08:52. Viewed 281 times.