Checkout Page: It can make or break your conversion
by Qualdev Inc. Custom Ecommerce Website DesignE-commerce is becoming extremely competitive and most merchants
are battling a poor conversion rate with an increase in the cart abandoners.
So, how to boost the conversion rate, especially during the checkout?
Easy checkout would lead to a better customer experience and
better the customer experience; the better would be the conversion and it’s
therefore a cycle. An e-commerce website development should not be visualized
differently from a successful checkout page.
Below are some of the leading practices and guidelines for a
successful checkout page:
– Linear checkout process:
Keep the checkout as easy and linear as possible. Having multiple steps during
a checkout will break the link of the customers and some of them might get
discouraged to move further and at a later stage abandon the cart. In
particular, during account creation; make the checkout process linear and if
there is a need to create a third party account, the process should take the
user to the next step and not redirect it to the previous page for avoiding
confusion.
- Form field labels should be descriptive:
Having confusing and overlapping fields can create a problem during checkout.
In case if you have multiple fields with similar names, have a short
description attached next to the respective field to avoid any sort of
confusion. Fields like billing address, names, phone numbers and zip codes are
generally quite confusing in nature. Likewise, when you ask for an email
address, please clear out your intentions as to why you would be using the same
and how many times would you establish an email communication, if you plan any.
- Contextual words can kill conversions:
Try to avoid using contextual words like Continue, Back, etc. as they might
make the buyer’s life difficult. While you use buttons like ‘continue’ on the final
checkout page, it can either mean to continue to checkout or continue shopping
further on the store. Similarly, back is associated with multiple actions like
either going to the initial page or just going back to the last search query.
Using precise words like Checkout Now, Press Back for Shipping, Continue to
shop further etc. might avoid confusion and increase the conversion.
- Multiple clickable elements:
Having a variety of clickable elements on the same checkout page can distract
the users. It would not only consume a lot of time is viewing all of those
clickable elements but also motivate the customers to move away from the order
page. Some of the modern e-bay store developers though take care of such
scenarios and ensure optimum and easy checkout.
- Shipping VS. Billing Address:
Fields like shipping and billing address create a great deal of obfuscation and
for those merchants or marketplace developers who keep such fields mandatory,
checkout experiences worsens to a great extent. Many of the customers do not
understand the difference between the two fields and tend to provide wrong
information. Use shipping address as a billing address by default. Auto-fill
options might work out well too.
- Make the error message clear:
Most companies providing e-commerce website development service do not help
customers understand the importance of errors on account of which most merchants
do not showcase the error message clearly. The error messages should be
communicated in a way that it is easily visible and understandable.
Summing up, check out process is one of the finest ways to
deliver superior customer experience. No matter if you are a web development
company, a group of e-bay store developers or an e-commerce merchant; make sure
you consider all of the above points while planning a checkout page.
About QualDev
QualDev is your one stop destination for all your ecommerce needs. Be it Web Designing, Web Development, Graphics, Animation, Search Engine Optimization, Branding, Translation, or e-Commerce. We focus on understanding your ideas and taste so that we create a website that matches your needs.
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Created on Dec 31st 1969 18:00. Viewed 0 times.