Characteristics of the Ideal SEO Agency

by Kevin Smith Author

Search engine optimization or SEO is the practice of building your website through keywords and content that will get your site ranked higher in major search engine results. While many ambitious business owners and entrepreneurs choose to do this on their own, any internet expert worth their salt will recommend that you work with a qualified SEO agency in Atlanta to make sure your SEO is working for you.

Because not all SEO companies are the same, you need to know what a good SEO company looks like. Here are some of the most important characteristics a strong and knowledgeable SEO company should have to help you with your choice.

Metric Driven and Results Focused

Look for a company that is driven by metrics and is focused on results. The company should look at their key performance indicators so that they can best align their own strategy to meet your company goals. A good SEO company is driven by getting you the leads and sales you need to keep your company driving forward. If it’s not, they’ll revise their strategy based on data and approach it from a different and perhaps more precise angle.

Understands the Competition

One of the best ways to determine whether a company understands the competition or not is to look at how long they’ve been in business. Understanding the competition, as far as who it is and what they’re doing in their SEO is an important part of a strong strategy.

Concerned about the Right Traffic

Some SEO companies are happy to get you any traffic to your website. However, what you want is a company that will get you the right traffic. If you’re running an online business geared towards soccer players, but most of the people going to your site don’t know a shin guard from a serving spoon, then your investment in the SEO company isn’t going to get you the return you’re looking for. You should work with a company that knows SEO well enough to target the right traffic to get actual revenue coming in from your site clicks and views.

Working with the right SEO agency in Atlanta will make a huge difference in your business, not only through the number of page views you get on your website but ultimately in the revenue that those visits bring in. Always look for SEO companies that have the above characteristics to help you make the smartest business decision.