Casual Dining in The Pink City

by Brands Branches Online Marketing Head

Also known as “The Pink City” Jaipur is indeed a beautiful place. A massive hub of art and crafts, this city has a lot to offer. Jaipur is well known for its traditional shops selling antique, jewellery, gems, handicrafts, pottery, textiles, leather and much more. With its stupendous architecture, astounding monuments, magnificent palaces and historical forts, Jaipur attracts a large number of local as well as international tourists. This city is also famous for its mouth watering delicacies and local food which is relished by tourists from all over the world.

Some of the most popular local dishes here include Dal Baati Churma, Missi Roti, Gatte ki Sabzi, Ker Sangri, Makke ki Ghat, Bajre ki Ghat and Bajre ki Roti. These food items are the staple food of Jaipur. This vibrant city is also known for its delicious sweets which include Ghevar, Feeni, Mawa Kachori, Gajak, meethi thuli, Chauguni ke laddu, and Moong Thal. The food and beverage industry in Jaipur is growing exponentially, this city being a prime tourist destination. In the last few years, a plethora of casual dining restaurants have sprouted and are doing extremely well.

Casual Dining Restaurants have a relaxed, casual ambience and usually offer a full bar service. These venues offer full table service and are higher priced than fast food chains. The meals here are prepared using high quality ingredients and the food menu usually offers an extensive list to choose from. Therefore, opening a casual dining restaurant in The Pink City is a highly lucrative business opportunity. Jaipur has a vast market being a major tourist spot in India and these restaurants target a variety of audiences. There is massive generation of revenue all throughout the year thus making these restaurants commercially successful. The beauty of casual dining restaurants is that they usually have a readymade market and there is a lot of scope for innovation to make these restaurants unique and extraordinary. The labor required to run them is also quite inexpensive. Thus, the city of Jaipur poses a great deal of potential for the success of these types of restaurants.

Brands and Branches is a company based in Gurgaon that franchises for premium brands. They provide business opportunities in the food and beverage sector and help brands in expanding their business. They franchise for a number of popular bars, lounges, cafes and deal in casual dining restaurants as well.