[CASE STUDY]- Paytm has proven to be the smartest online travel player

Paytm founded by Vijay Shekhar Sharma in 2010 under the company name ‘One97 communication’ started its journey as an online recharge platform and in 2014, it has transformed into one of the largest e-commerce marketplaces.

In 2015 it moved into travel booking segment. Recently, Alibaba has bought 25% stake in One97 communication.

Paytm has said that its annualized GMV from its travel vertical has crossed $500 million.

 Statistics tell Paytm’s success story

• It is India’s biggest transacting website (after IRCTC).
• It is the India’s fastest growing consumer internet brand.

Paytm’s foray into Travel marketplace

Paytm is the first e-commerce marketplace to enter into travel operations.

The company has preferred Bengaluru as the base of operation for its travel marketplace.

The company has tied up with several travel aggregators to get almost all bus routes on its system and has achieved 100% growth since its launch in February this year

“We are encouraged by the positive response to our foray into the travel business, particularly in the train and air ticket segments which were launched only towards the end of 2016. This year we plan to further accelerate our growth and firmly establish ourselves as a dominant player in the online travel market.”- Abhishek Rajan, Vice President, Paytm

With 10+ million travel tickets booked, online payments and e-commerce marketplace Paytm are fast becoming the ideal destination for travellers to plan their trips...Read More