Can Company T-Shirts Bolster Team Identity?

Company culture is mostly defined as the set of beliefs and behaviours that determine how the employees and management of an organization interact with and handle transactions external to the business. Over the past several years, organizations have become increasingly aware of the significance of having a strong company culture for assured business growth and success. In most cases, company culture develops and evolves over time in accordance with the changing business needs and objectives. At the same time, organizations also need to develop and implement new strategies from time to time to keep the company culture on the right track.

An Overview Of The Significance Of Company Culture

Several studies have proven that poor company culture can impact the performance efficiency of the employees besides the overall retention rate of organizations. A good company culture also helps in enhancing business goodwill and employer brand value for the organization  Hence it is not surprising that companies are investing considerable time and effort towards improving their company culture. While different organizations use different approaches and strategies for ensuring the same, they generally tend to underestimate the benefits of using the company swag for promoting great company culture.

Using Swag For Promoting Company Culture

The swag of an organization is a term used to define the different promotional merchandise, generally embossed with the business logo or slogan, used by the brand. Using these products for promoting company culture can prove extremely beneficial for an organization. The most prominent of such merchandise that organizations can use for fulfilling this specific objective are customized t-shirts. Discussed below are the key reasons that make t-shirts such an effective tool for promoting company culture.

They Create A Sense Of Belonging

Presenting high-quality t-shirts to the employees creates a sense of belonging to the organization among them and they feel naturally motivated to contribute to its growth and success. Their efforts are aimed a creating a positive brand image for their company and they show a greater willingness to adopt behaviours and practices that might be essential for the same. Receiving similar t-shirts also helps in building a sense of equality among the employees and reduces any sense of discord or jealousy among them which can hinder business growth.

They Act As A Reminder Of Company Values

Every time the employees wear t-shirts inscribed with the company logo or slogan they are naturally reminded of the values, mission, and vision of the organization. This motivates them to become more involved in its success by improving their performance and aligning their career objectives with business goals. Such thinking also helps in driving better engagement among the employees and strengthening their sense of loyalty and commitment to the organization.

They Encourage Creativity And Innovation

Every time a company seeks new ideas to design t-shirts online, it can announce an in-house competition for the same. This helps in promoting creativity and innovation among the employees besides providing the company with countless design ideas for this vital piece of merchandise. As the employees think about the best design solutions to represent the various aspects of their organization on a piece of cloth, they might themselves be enlightened about some lesser-known aspects of the company.

They Assure The Employees Of Being Valued

Being presented with company merchandise that is developed mostly for promotional purposes, assures the employees that they are cared for and much valued. Using the merchandise to promote a sense of ownership among the employees rather than to attract new customers, makes it a truly prized gift for them. Since most companies make sure that the t-shirts are designed to be cool and comfortable and offer good value for money, they can easily be treated as a token of appreciation presented to the employees for acknowledging their hard work and contribution to business growth.

They  Make Employees Feel Proud

When employees are happy and satisfied in their workplace, they are grateful for the same at every given opportunity. The custom t-shirts presented to them by the company provides them with a great sense of pride. Wearing such t-shirts help them express their feeling of pride about working for an organization that puts its employees above everything else. The t-shirts help them to highlight the good value systems of their organization and build its credibility as a great employer brand among any prospective candidates.