Business Gifts: Purposes and Taxationby David Jhon SEO Expert
The virtues of corporate gifts
Gourmet baskets, diaries, champagnes ... Gifts present obvious interests for your commercial actions in the short and long term:
Create and sustain a harmonious business relationship. These tools are very interesting to improve the loyalty of your customers by rewarding your key contacts.
Remain in the minds of customers: these objects can become real advertising weapons. A double effect: to please and occupy the ground! Just talk to salespeople discovering on the desk of their best contacts a beautiful agenda stamped with the logo of their main competitor ...
Reward vendors partners: your relationship with your suppliers is cultivated, although it may seem less obvious at first glance. Do not forget to treat especially those who will accompany you in your development.
On what occasion to offer a gift?
At the end of the year - This is the best time to express your appreciation to your customers. This practice has also entered into the habits and customs. So much so that many customers expect, in December or January, "their" corporate gifts wholesale singapore offered their suppliers. It's up to you to differentiate yourself by using your imagination to find THE rewarding gift that will truly delight and surprise your interlocutors by its originality.
In conclusion of an important business - The signing of a contract is an opportunity to reinforce the nascent commercial bond. Be careful however: if your gift is valuable, wait to have signed to offer it ... Indeed, it should not be confused corruption and thank you! Your prospect might not take it.
For the launch of a new product or service offer - Presenting a gift during the launch is a great way to increase the impact of your offer in the minds of your customers.
During a salon - It's a classic. We are talking here about small items and personalized advertising items bearing the image of your brand. An interesting lever to open the doors of the dialogue and to remember later your interlocutors.
For other types of events - change of ownership, exceptional year, appointment at your place or at your customer's place ... events are numerous and so many opportunities to capitalize on an enriched relationship.
How to choose a gift for your customers?
Prickly question that trots in lots of heads and maybe ... yours. To help you choose, here are some important criteria to consider. Be careful, however, this tool must be part of a commercial action plan - just like the other levers at the service of the development of the company. Which means identifying and choosing a target with associated goals.
Corporate Gift Taking into account the target and its value
Be interested in the characteristics of your target: age, socio-professional category, interests ... For example, for a young athlete running addict, you can direct your preference on a connected watch. Be careful to respect a consistent choice.
And its strategic value ... In B to B, policy makers and other contacts are not treated the same way. The first ones benefit from champagnes, invitations to the restaurant, trips ... As for the seconds, their office will welcome agendas, pens, usb keys. It is obvious that the value of the present is proportional to the strategic commercial interest of the contact. Do not neglect the 2nd profiles. These small things can be final little more that will tip the balance to your offer when the day comes. Define your choices so that these objects take years on the desks!
For which budget?
Personalized or not, the business gift market offers a plethoric choice. Everyone will find the ideal product or service, in their budget, according to the person to whom it is addressed, the tastes of the latter, the occasion to which it will be offered, etc. As we have just seen: to its value in your client portfolio.
Prices start at a few Dollars for promotional items (USB keys, pens ...) to several hundred Dollar, or much more for prestigious gifts (luxury watches, travel, great wines ...).
Be careful however: the tax framework is strict , especially as regards the taxation on profits and VAT (see below). So it is better to inform yourself before the gift poisons you ...
Created on Sep 13th 2019 09:04. Viewed 418 times.