Business and Finance News Reader App Comes to Emerging Economies
by Eric French Professional WriterFOR IMMEDIATE RELEASE
London, United Kingdom (Aug 21, 2015)
- Born2Invest, a new smartphone application that aggregates financial
news from top-notch financial journalism sites has launched in emerging
economies such as the Philippines and Sub Saharan Africa (SSA) this
month, with the goal of raising financial inclusion in these regions.
The application is the brainchild of Dom Einhorn and Adrian Beeston,
co-founders of London-based M6 Ltd.
Communicating information is
the first step towards financial literacy and improving upon one's
financial well-being. This is especially important for markets where
poverty is rampant and that are vulnerable to economic crises.
"We're
offering a smart and easy way for both working professionals and
general news readers from developing countries to gain access to
financial and investment resources through their mobile devices. With
custom stories on investing penned by our writers, as well as carefully
curated financial news from the world's most trusted news sources, we
are providing our audiences the information that is most useful to them
when it comes to staying on top of the most important business and
financial news," commented M6 Ltd. Founder, Dom Einhorn.
The
application, which is available in Android and soon as an iOS iteration
as well, is set to change the landscape of financial and business news
consumption as we know it. While there's no dearth of applications and
websites catering to these types of news in the investment community,
readers are constantly being bombarded with insignificant fillers and
fluff that drown content that matters.
Born2Invest's mobile
application provides an answer to this conundrum, by cutting through the
noise and clutter. The app aims to become a dominant player in the
mobile business news industry by providing readers with 80 word
summaries curated and aggregated from the best global news outlets.
Featuring a sophisticated and uncluttered interface, combined with a
unique business model, M6 believes that these features will allow the
app to set itself apart from other competitors.
To use the
application, users can simply open the app on their mobile devices and
explore it through a straightforward menu. Readers can swipe to left to
skim through the day's must-read stories, and hit the read more button
to access a feature article from a source site. The app also has a
refresh and settings button that lets users configure the notifications
they receive, or rate the app within the app store. Social media
integration is also a dominant feature of the app, allowing users to
share news of interest via Facebook, LinkedIn, Twitter or e-mail.
The
Born2Invest app aims to penetrate 150 markets and 54 languages within
the next 24 months. The company also maintains a content delivery
network for its clients, which include the likes of spoken word audio
streaming platform Audioboom, White Mountain Titanium Corporation, and
Amur Minerals Corporation.
M6, Ltd. is headquartered in London
with satellite offices in Texas and Manila. The company runs content and
technology teams across Europe, the Middle East and the Asia-Pacific.
The Born2Invest mobile application is available for immediate download
via Google Play, see https://play.google.com/store/apps/details?id=com.borntoinvest.borntoinvest
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