Building A SEO Strategy for Your Business
by brandhype in Digital Marketing Company in DelhiInternet
has been spreading its legs at an unprecedented rate. More people have adapted
internet in past 5 years than in a decade before that.
Seeing
this trend, a lot of businesses have made their websites and have come online.
Now, customers are getting flooded with enormous amount of information and do
not know which website to open.
Most
of internet users go to a search engine to discover services which they want.
With the increase of smartphone usage, people are searching everything on the
go.
If
you want to attract traffic to your website, then you cannot ignore the power
of search engines anymore. So, you need to do the #SearchEngineOptimization
of your website.
Here
are the steps to build the SEO strategy for your business
1. Target Keyword
Discovery
First
thing to do while building the SEO of your website is to find target keywords.
Keywords are the words/phrases which a person enters in the query bar to search
for the information.
You
need to first understand which keywords are related for your business. For
example, a seo agency would target keywords like seo agency Delhi,
top search engine optimization company
etc.
Tip:
Google
Keyword Planner is one of the most famous tools to search related keywords.
2. On Page SEO
While
creating the website, there are many on-page seo factors which you need to keep
in mind. These factors have a large impact on your website ranking in search engine
results. Some of the on page seo factors are meta tags, headline tags, image
optimization, alt tags etc.
Tip:
Try
to keep the length of Meta Title is 50-60 characters.
3. Content is King
You
must have heard of this phrase in online business a lot of times and this is
true. Search engines have always loved rich content pages. There has been a lot
of discussion lately in seo world about the length of content on website.
According
to a research, content pages with more than 1500 words perform better in search
engine rankings.
Tip:
Try
to create detailed content.
4. Focus on Mobile
With
the increased penetration of smartphones, a lot of searches happen from mobile.
According
to data, more than 50% of searches happening today originate from mobile
phones. You cannot ignore the mobile compatibility of your website.
Google
has announced long back that it will consider the mobile compatibility of a
website in ranking algorithm.
Tip:
Check
the mobile compatibility of your website.
5. External Linking
When
you create a website and enrich it with useful content, people tend to visit
your website more. People can link back to your website while discussion and
refer you as the source of information. Search engine major Google considers
this as a trust signal and gives you credit for this.
Tip:
Create
useful content rich with stats and numbers, people tend to believe on research
and link back to the website.
6. Social Media
Social
Media has become too big to ignore. There are more than 3.1 billion social media users
in the world. When you’re building your website, don’t forget to
make the presence on social media platforms like Facebook, Twitter, LinkedIn
etc.
You
users would like to connect with you on their favourite social media channel.
Add
social media sharing widget on your website blog to increase your shares.
Conclusion
These
points above will help you build seo strategy for your business. However, it is
better to rely on search engine optimization experts and hire a seo company in India which
can take your business to new heights.
Source
Link:- https://medium.com/@brandhypein/building-a-seo-strategy-for-your-business-5f650462b9ff
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Created on Aug 22nd 2018 02:26. Viewed 865 times.