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Advertising on tablets is 250% more profitable than on smart phones. Despite lower penetration, tablet advertising is more effective for mobile advertisers
Mobile devices have become an indispensable tool to reach consumers. The penetration that tablets and smart phones have achieved contributes to open new advertising and marketing channels with greater levels of effectiveness.
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However, advertisers always run into the same questions: Is my mobile advertising campaign really effective? Am I making a good investment or am I throwing the money? It seems that advertising on tablets is a safe bet.
A recent report by Advertise points out that tablet advertising is 250% more profitable than on Smartphone. This is to say that the larger the screen size of the mobile device the greater effectiveness will have the mobile advertising displayed on them.
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These new data provided by Advertise reinforce the differentiating feature of tablets: large screens that make navigation more comfortable. In fact, users access 70% more pages through their tablets than through smart phones.As for advertising in mobile applications, tablets also take a slight advantage over the Smartphone. An example of this is Spain, the third European country with a greater number of monthly downloads of apps. While Spanish smartphone users download an average of 27 apps per person per month, tablet consumers install an average of 31 on their phone.
Created on Aug 26th 2017 06:27. Viewed 341 times.