Brunson Stafford
by David Lo Teacher TeacherWBS
Public Relations Founder
As a young man growing up in a small town in upstate South
Carolina, Brunson Stafford always dreamed of an exciting life filled with
bright lights in a big city. Knowing that a fine college education was the
first step toward the fulfillment of his dreams, he became an exemplary high
school student who focused on his studies and his extracurricular activities
involving art and music. His decision to attend the College of Charleston in
the charming, genteel city of Charleston, South Carolina, led Brunson Stafford
to take the first steps toward a successful career in branding, marketing and
public relations.
Recognized as a hardworking, creative and talented student,
Brunson Stafford was selected as the assistant to the fashion editor of Charleston Magazine,
who was also the creative director for Charleston Fashion Week. This
allowed Brunson Stafford to produce editorial content within Charleston Magazine; from
fashion shoots to fashion columns, as well has have a hands-on experience
with Charleston Fashion Week by helping choose clothing to be shown at the
fashion shows. This opportunity in college opened the doors of high-fashion to
him, and his success with this venture led him to the bright lights of New York
City and to a job as a Public Relations Account Coordinator with Seventh House
PR. There he honed his skills as a writer by creating press releases and
pitches; scouting and signing new businesses; coordinating participation in
fashion trade shows, such as Coterie; managing RSVP lists and seating for
Mercedes Benz Fashion Week and many other marketing and public relations
activities. Among the brands he represented were Charlotte Ronson, GuiSHEM, ODD
Molly, Victor de Souza, and Lublue, among others.
Following his success with Seventh House, he moved to Sister
Tribes where he assumed the Account Executive position of the fashion
division, overseeing all clients’ press activity and directing fashion shows
and client events for the agency. He worked with leading national and
regional editors as well as broadcast, trade, and online media outlets by
successfully pitching new press angles and securing press placements. He
fully planned and organized seating and obtained pre and post press for
designers for New York Fashion Week - totaling 10 shows and presentations
a season for two years. Among the clients he worked with were Alax W.
Diamond, LITKE, Margaux Lonnberg, Valentine Gauthier, Ivana Helsinki, HADRIA,
and Electric Picks. Stafford’s dreams of having an impact on the world of high
fashion were coming true.
Always seeking new challenges and opportunities to advance his
career, Brunson Stafford accepted a position as a Senior Account Executive
with Collective Communications. He thrived on the increased
responsibility and enjoyed the fast pace of this job. At Collective
Communications he developed and implemented yearly press strategies for emerging
and established ready-to-wear and accessories designers – as well as writing
press releases, media alerts and brand materials for all clients. He
secured placements in national, regional, broadcast, trade and online media
outlets by innovatively pitching new press angles daily. He produced
pop-up shops for clients in New York City which received notable press in
fashion trade publications and local news stations. At this stage of his
career, he was tasked with the responsibility of producing and executing client
events, ranging from intimate dinners to large product-based fashion shows and
presentations. The success of these events helped Stafford to become noticed by
many other public relations firms in New York. Clients he was responsible for
included HADIRA, Heather Lawton, Andrew W. Diamond, DEGEN, A Fine Line, Well
Kept, Silsupa, Gelareh Mizrahi, Electric Picks, and Katie Gallagher.
Becoming a public relations director for a showroom was his
ultimate goal, and the Edite and French Rebellion Showroom enticed him to join
their office. This became the most fast-paced and exciting opportunity of
his career to date. In this new position he managed a team of nine
employees where he trained them to draft pitches and press releases, produce
social media content, write monthly client reports, secure desk sides and press
placements, and produce events for 30 clients across fashion and lifestyle
divisions. Among the noted brands he represented were Carmen Marc Valvo, Zynni
Cashmere, Parme Marin, Seafarer, Margaux Lonnberg, Albertine, MKT Studio,
BOIS cologne, Inouitoosh, Kallmeyer, Nicholas Messina, Heather Lawton,
Ruiz Musi, Yeah Bunny, and Tiny Om. He planned and executed fashion clients’
seasonal presentations for both New York Fashion Week and Paris Fashion Week –
including venue scouting and model castings, invitation design and mailing,
RSVP tracking and management, front and back-of house press check-in, securing
sponsors, and securing pre and post press coverage - totaling to 50
events over the course of his time there. Placing the designs of several of his
clients on several stars who walked the red carpet at the Emmys and Oscars
highlighted this stage of his career as this opened the world of celebrity
dressing to him.
Through hard work, determination, creativity, and talent,
Brunson Stafford has become a successful professional in the fashion
industry. From a small town in South Carolina to the fabulous fashion
capitols of New York and Paris, he has emerged as a marketing and branding
expert in his field. He is living proof that dreams really do come true.
Brunson Stafford is the Founder And CEO / Director of Public Relations at WBS.
Please visit Brunson Stafford on his websites,
or social media
www.WilliamBrunsonStafford.com
www.WilliamBrunsonStaffordPublicRelations.com
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Created on Apr 28th 2018 01:29. Viewed 214 times.