As a retail fashion business, ecommerce or brick and mortar, your focus is to get your retail brand out there and noticed by your target audience. However, in the midst of cut throat competition and the evolution of the fashion business, it’s easy to feel frustrated at the low sales.

Well, it’s time to boost up your business and get the right traffic into your store. How are you going to accomplish this feet? Hear it straight from the experts. Here are some great marketing strategies that pack a punch and put your business on the road to success:

1.     Bring In the Best Fashion Apparel – And They’ll Market Themselves!

This might seem obvious enough, right? But you’d be surprised to come across business retailers who expect their business to take off when they offer mediocre clothing. It is the world of consumerism, and your customers want something new all the time. With the likes of Kim Kardashian and Victoria Beckham leading the fashion arena, fashion retailers have to step up their game plan. This is why you need to invest in high quality, and high fashion clothing. If you have the right collection of apparel in store, you’re set for a sure shot win. All you need to do is find the right women's clothing wholesale marketplace.

2.     What’s Your Brand Story? Set The Tone of A High Fashion Retail Store From Start

It’s all in the first impression. It’s your store’s purpose for establishment and that, friends, is the RTB or what marketers call the ‘reason to believe’. This is your way of communicating what you have to offer to your customer. It sets you apart from the rest, portraying you as a serious fashion retailer. The store layout, the fashion apparel and your sales staff are imperative factors in this equation.

3.     Work On the Store Brand Image

Image is pretty much everything. But how do you formulate and create the right one? The business of fashion is pretty straightforward. You’re here to bring forth the most stylish and trendiest collections that your customers can relate to. It’s about ensuring that they’re always “in style”. That’s where your brand’s positioning comes into play. And that positioning – that core differentiating factor that you will promote – is what will create your brand image.  You need to define that positioning statement that translates your business values; and once you establish that, your customers will be able to identify with you.

4.     Embark On the Journey Of Creating An Experience

The good retailer knows how to sell their fashion line. A great one knows how to keep that customer coming back for more. And that’s where creating an experience comes in. The concept of “shoppertainment” has been making waves lately. Here, not only do you sell your clothing line, but you allow your customers to be a part of an amazing shopping experience. A minor event, a 2 hour mega sale or a ‘shop-till-you-drop day’ are some creative ways of going about this.

Kick start your marketing campaign now. But let’s begin by helping you build your fashion apparel collection! Get wholesale clothes right here! OrangeShine.com is a first-class wholesale online marketplace, carrying the latest in women's apparel, shoes, and accessories. They provide retailers the most reputable brands, manufacturers, and wholesale clothing importers from around the globe. They offer an assortment of high quality women's wholesale brands at the lowest price.

Learn more about them by exploring their collection at, http://www.orangeshine.com/

To get in touch with them, call them at 213-745-3001, or drop in an email at, info@orangeshine.com