Boost your ROI with Facebook & Instagram Ads

The world of digital marketing is shifting and we are headed to the age of digitization. If you regularly check your internet compatible device such as mobile or laptop, you are part of this ecosystem. Needless to say, everybody has a different notion about it and for most marketers, it’s an opportunity to expand their business among their users and if they do it properly, they might end up engaging new users. Advertising is the window to any brand. It is through an effective advertisement, people know the true nature of your brand, campaign or your company. This is why many companies are hiring digital marketing strategists and digital ads expert for their companies to expand their business and find potential customers.

One such social media giant goes by the name of Facebook that has been dominating the social media by its vast reach and numbers. Facebook ads expert claim that it is an important way to connect with your audience on the world’s largest social network. The ever-changing algorithm of Facebook can be challenging to connect organically with fans. But Facebook advertisement has a feature called micro-targeting feature that allows you to reach your exact target audience. That means that Facebook advertisements can get your messages, ads or campaigns in front of the users who will most likely purchase your product or are interested in your products or services. Facebook is considered a champion for your budget, conversion rates, and return on investment where you only pay to reach the most valuable potential customers. Also, it is important to understand the different Facebook ad types and targeting options before you dive in for the best results.

Facebook offers different ad formats such as Image ads which are simple imagery ads. They are an excellent way to get started with Facebook advertising and reach out to your users. Then there are video ads that run in News Feed and Stories as they appear as in-stream ads in longer Facebook videos. Video ads are usually designed to show your team or your product in action. Your video ads do not necessarily require captured video footage. It is not necessary that you create long video ads to give showcase your campaign. You can also create GIFs and other animations to capture attention or explain your offer. After the acquisition of Instagram, Facebook decided to initiate advertisements on Instagram for its users. Instagram has over 500 million active users daily which makes it an essential platform for your brand to consider. Ask any Instagram ads expert if you should invest on Instagram for your ads and the answer will NEVER be NO. It uses Facebook’s advertising system that helps marketers to reach any specific segment of Instagram’s 600+ million users. Along with that, Instagram ads have become an enticing avenue for brands looking to increase engagement and profits among its 500 million audiences using Instagram daily. Hence, you should start investing in Instagram ads if you have been aloof of its potential.

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Created on Apr 12th 2020 08:02. Viewed 339 times.

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