Book Education Advertisement in The Hindu Education Plus Supplement

Education is a never-ending process, especially for those in the quest of knowledge and of imparting it. The first are constantly looking out for ads being laid out by the latter in the form of educational institutes’ programmes, career options, higher studies, career counselling and career choices. This is particularly so in the southern states of Tamil Nadu, Andhra Pradesh Karnataka and Kerala. It is in these states that the English broadsheet newspaper The Hindu reigns supreme.

According to the Audit Bureau of Circulations, The Hindu’s daily circulation was 1,261,658 as of November 2015, while the Indian Readership Survey in 2014, placed its readership as the third highest among India’s English newspapers after the Times of India and Hindustan Times.

Headquartered in Chennai, The Hindu is published from 18 locations across nine states from Bengaluru, Hyderabad, Thiruvananthapuram, Vijayawada, Coimbatore, Madurai, Malappuram, Visakhapatnam, Kochi, Mangaluru, Tiruchirappalli, Hubballi, Kolkata, Mohali, Mumbai, Noida, Lucknow and Allahabad.

This, then, is the reach of The Hindu newspaper for anyone wanting to use its Education Plus display ads in the free supplement Education Plus published every Monday. Remember that, almost uniquely, you can place both classified and display ads in this supplement, in colour or black-and-white as follows:

Classified Text: These are the cheapest as they are priced based on the number of words/ lines/ characters used. At extra cost, they can be easily enhanced to stand out with screen, ticks, borders, colour highlights.

Classified Display: These ads are costlier as they are priced in sq. cm units. Though published in the classifieds section, they have display ad features that can include images and logos as well as customized ad matter fonts as per their requirement.

Display: The costliest ads are measured in sq. cm units and also include images, logos and customized fonts. These display ads can be published on any page of the newspapers, at premium charges.

Ad placement: Such as front page, last and third page, the rates for which vary based on the prominence of the page.

Ad position: The rates too depend on the prominence of the position in the preferred page.

However, it could be a very time-consuming process dealing directly with the newspaper’s many editions, each of which has a different rate depending on the local circulation – yet permit combined-rate discounts when the same ad in the same size is published in more than one edition such as, for instance, Lucknow and Allahabad.

Much easier is to go through the single online advertising facility of Myadvtcorner which is part of an INS-accredited, full-service ad agency with a complete media section. This provides free services including Education Plus advertisement rates.

So, remember when you wish to place an education advertisement in newspaper, consider an Education Plus advertisement in The Hindu newspaper.