San Francisco Video Production

The need for Video Production skills is growing because video distribution has become simple and easy for the masses with YouTube, Vimeo and other video distribution platforms.  Video is for sure here to stay.  Furthermore, with video cameras and video production equipment in general becoming affordable, with skill, high-quality films can be produced and they are affordable.  Whether you are a small, medium or large local business, or a multi-national in San Francisco, a video that showcases the purpose and value of your company, services or products will help to engage viewers, and so increase brand awareness and thus impact sales.

 

A well-produced video is powerful.  It is powerful because it can emotionally engage viewers and showcase a company, product or service in a more clear and human way than photos and text ever can.  Video can communicate in a fast, efficient and more authentic way to a prospective client what they can 'get' as a result of making a purchase from or working with your company.  And with buyers valuing their time more than ever before, and quite honestly not wanting to search around websites to find 'what they want' - a good video has become an essential tool to connect with customers to impact sales.  If a picture is worth a thousand words, how much is a video worth?  Statistics are showing that viewers are 64-85% more likely to buy after watching a product or company video.  Perhaps the main reason for this is convenience.  Customers simply don't have the time to read lots of text to get a sense of a company or product.  They want the information they need quickly, so they can make their decisions and move on.

 

Video is literally exploding on the internet.  Unsurprisingly, the market leader in video distribution is YouTube.  YouTube enables viewers to watch an incredible 4 billion plus hours of video monthly, and this is expected to grow as Google is developing numerous services and features to take more market share in the video industry.  For companies wanting to showcase their company, product or service with a good video, YouTube is the 2nd most used Search Engine in the World, behind Google.  We live in an age where company vetting is done quickly and easily online with Google.  So, it is important to have at least one professional, high-quality video on YouTube as part of your brand because as a new prospective client is thinking about working with you, or purchasing a product or service and begins vetting your company online, they can see a video as part of your professional branding.  Sales today have become a brand building exercise online and video is now an essential part of this mix.

 

In terms of video production, what is not going to change is the skill that is required in filmmaking to produce slick, high-quality productions and to maximize on the use of a budget.  A good video production company in San Francisco will help a client get to the root what is required quickly and systematically with confidence.  A story-based short film about a company, product or service should have a beginning, middle and an end of course, but there is a little more required.  It should also have a 'hook' at the start, music that draws the viewer in emotionally and it should finish with a punch.  A good video needs to inform, educate and build trust with a prospective client, it also needs to be remembered.