Blockchain in Marketing and Advertising: 5 Possible Use Cases

by Blockchain council Blockchain certifications

Blockchain has become synonymous with transformation and revolution across different industries. The technology that once formed the base for cryptocurrency transactions has now evolved as a mainstream technology that provides a transparent and secure platform for exchanging data or information. In this blog, we are going to discuss the use of cases of Blockchain technology in marketing and advertising.

5 Use Cases of Blockchain In Marketing And Advertising:

1. Tokenization Of Loyalty Reward Program- As a customer, you would have often heard about royalty programs offered by different brands. Many times, customers cannot understand this loyalty program or make full use of it. As per data in 2018, around 3.2 billion American has some loyalty program. But, it has been seen that most companies cannot make complete use of these loyalty programs. But with the help of Blockchain technology, one can make the best use of the tokenization system. Companies like Loyyal and Sandblock’s Satisfaction Token provide a Blockchain platform for the tokenization of loyalty points.

2. Accurate Audience Targeting- Another popular application of Blockchain is in targeting the right audiences. Blockchain can help create a transparent platform where the companies can directly interact with the customers. Moreover, Blockchain also provides anonymity. The advertisers can know how customers are interacting with their ads.

3. Reduces Fraud In Advertisements -The objective of Blockchain is to reduce ad fraud by tracing how the money of advertisement is reaching the endpoint. Those who are buying advertisements would like to see which videos or websites the advertisement is being played. It helps them trace how every penny that has spent in the advertisement is being used.

4. Protecting Personal Data- One of the key areas of focus for any advertiser or marketer is to reduce the probability of fraud. Data breaching is common and can be threatening to many businesses. But, with the help of Blockchain technology, we can easily overcome all these problems. The DLT platform is free from any data hacking. Moreover, the data is encrypted cryptographically, which eventually helps in securing the data.

5. Preventing Fraud- One of the key objectives of any marketing strategy is to garner a customer’s attention and make them loyal. Well, customers have now become attuned toward choosing a product that has been made ethically, environment-friendly, and high-quality material. Compared to the earlier methods, Blockchain provides a more reliable platform wherein the customer can trace the origin of the product and its raw materials right from the time it was procured. This adds to the authenticity of the product, thus establishing trust in the brand.

Concluding thoughts- Well, these are a few of many uses of Blockchain technology in advertising and marketing. The result that every organization looks for is to have a large customer base that sticks to them. With the help of Blockchain technology, they can provide the best service to their customers.

All this has created a fervor in the market for Blockchain professionals who can leverage this technology to the current business operations. If you wish to join the league and become a Blockchain Expert, connect with Blockchain Council today.