Beyond Email - Exploring HubSpot's Multi-Channel Marketing Capabilities

HubSpot is an all-inclusive platform that streamlines marketing, sales and customer service into one, unified space. It features CRM, social media management, email campaigns, a help desk, conversational bots and reporting.

You can use the Marketing Hub to create effective inbound content that tracks leads and measures attribution. You can also use the CRM to deliver tailored communications to contacts and prospects.

Email Marketing

Email is a staple in any marketing strategy. HubSpot’s email platform offers a drag-and-drop editor that makes designing an effective email template easy and fast. It also has tools that help businesses track and analyze their campaign performance.

Its lead nurturing capabilities are praised by users for allowing them to create automated emails that nurture leads based on their behavior and interests. This helps businesses deliver relevant content and messages that resonate with their target audience, increasing the likelihood of converting them into paying customers.

Both platforms have robust functionality for managing and capturing leads, including the use of landing pages and attention-grabbing call-to-action buttons. They also have the ability to create and deploy lead scoring and customer journey mapping campaigns. However, hubspot takes lead nurturing to the next level with its personalization features that help nurture leads based on their specific characteristics and interactions. This is particularly helpful for businesses with long sales cycles.

Social Media Marketing

HubSpot's marketing suite includes a variety of tools for connecting with your audience on social media. These can be used to boost your brand awareness, distribute content, and monitor engagement.

These are often referred to as your 'owned' channels because they belong solely to your business. You are able to control when and how they are published, making them a key component of an effective digital marketing strategy.

Moreover, you can use the software's lead nurturing capabilities to deliver automated and personalised communication with your leads. This can help you nurture leads down the sales funnel and ultimately convert them into customers. To do this, you can create and manage automated email sequences and a range of other marketing materials within the platform. You can also integrate your social media inboxes into HubSpot to get a single view of your direct messages.

Lead Nurturing

Cultivating latent demand is a key component of many successful marketing campaigns. It helps sales convert active opportunities and boosts KPIs.

Using HubSpot’s lead nurturing capabilities, you can create automated content paths that encourage potential buyers to move closer to the decision stage of your sales funnel. For example, you can enroll contacts into a content program when they hit certain criteria, such as an email open or website visit.

As a result, you can send content to your audience that is relevant to their needs at every stage of the buyer’s journey. Then, you can track and analyze the results to determine what type of content your audience is most interested in and when to deliver it.

Make sure to create a submission form to collect contact information from your website visitors. Then, promote the form on your website to increase the number of leads you can nurture. Once your submissions are collected, they will automatically be populated into HubSpot, making it easy to keep track of all the data you receive from your customers.

Live Chat

HubSpot's robust live chat functionality allows you to initiate conversations with customers, address their concerns and provide them with personalised support. This is a great way to build trust and customer loyalty with your business.

Hubspot also provides a platform for omnichannel messaging through Service Hub. This enables your team to respond to customer queries and resolve issues seamlessly across channels like email, Facebook messenger and phone, with all communications synced in a single conversation inbox.

This gives your team the ability to stay connected with your audience and offer exceptional customer experiences, increasing your conversions. It also allows you to create and track bespoke cold outreach campaigns with ease, optimising your marketing efforts. In contrast, Lemlist is a specialised email marketing platform without a CRM and offers a steeper learning curve. It also has limited capabilities and can be costly if you exceed your allotted number of contacts per month.