Best Mobile Optimisation Tricks For Magento Store

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article sums up the techniques that retailers need to leverage using Magento to build stores that are perfectly mobile optimised.

There are a large number of eCommerce stores built with Magento or any other platform that are losing out mobile visitors because they are not mobile optimised. Many retailers are still not aware of the overwhelming growth of mobile commerce these days and that the proportion of mobile views are to gain more share than desktop views soon. However, there are actually many effective ways to make an eCommerce store responsive to all mobile devices and give every customer the ultimate digital shopping experience. With a Magneto store, things could be far easier because the platform has introduced lately some mobile optimisation initiatives for the eCommerce merchants.

Businesses that own a Magento eCommerce store or are planning to go for Magento development in Australia need to get these mobile optimisation tricks well.

#1 Choosing a responsive design

It comes as a great advantage to the retailers having Magento stores because the platform comes with Mobile first approach. It provides some effortless and simple ways to the eCommerce developers to tune in a website’s design into a responsive layout. Moreover, Magento has some of the exclusive responsive themes like Magetique, iShop, Big Hunt, etc. that can help you build exclusive stores with responsiveness to all mobile devices.

#2 Front-end optimisation

This is needed to bring the website’s speed to the expected level in the mobile screens to. While implementing a lightweight template will be helpful for optimising desktop loading speed, take a step ahead to make it better for mobile devices too by optimising images, minifying JS files, and enabling full caching.

#3 Accelerated mobile pages

It is predominantly an open-source tool for optimising speed and it deliberately reduces the loading time of the web pages. This enhances the performances across all devices and browsers. While Google has provided a theme already supported to AMP and fortunately Magento is specifically upgraded to integrate with AMP. It automatically optimises and re-index the pages that are not optimised and have heavy files.

#4 Making page size smaller

As known to all, mobile networks don’t have the high download speed like that of broadband connections. Moreover, the page weight is a factor that hampers the loading speed in mobile browsers. The bigger is the size of the page, the more it will take to load in mobiles. It is hence most suggested to compress and minify all the JS and CSS files, optimise the image files.

#5 Reducing the server response time

The lesser time a server needs while responding to HTTP requests from a web browser, the more is the loading speed of the site. To decrease this response time, the only way is to optimise the use of third-party tools or Magento's extensions. Merchants are required to carry an audit on the website and eliminating all the irrelevant extensions or tools.

Providing smoother and fast mobile experience of the eCommerce site must be one of the important concerns for the merchants if they really want to capitalise the growing usages of mobile phones. So, hire a dedicated Magento developer and apply these ultimate tips will inevitably boost the performance of your Magento site making it equally effective on mobiles devices and desktops.

Jonathan Paul is an expert Magento developer at PHPProgrammers, a visionary eCommerce development company in Australia having experience for over 5 years and likes to keep merchants informed about the eCommerce strategies and tricks to tap more sales. Businesses still not having an online presence can hire a Magento developer with sheer expertise from PHPProgrammers to get an outright eCommerce website.