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Best 11 Tips for Salesforce Marketing Cloud in 2019
by Shailendra Kadulkar Web Development & SEOWith its excellent services and features, Salesforce had been one of the preferable platforms to proceed with the most suitable workflows and managing operations well. While there are numerous aspects that need to be considered during Salesforce Development, hanging on to the ones that are more important could help out beginners to continue things flawlessly.
Salesforce Marketing Cloud is an important element to be able to reach out to more and more clients and conducting the most suitable campaigns for the company’s good. Knowing the best practices and tips to make optimum use of all of its features could let you proceed perfectly with various business operations. There are various short cuts and new tricks that you may explore and make out the best ways of optimizing the good that Salesforce Marketing Cloud could do to your organization and its working.
Best Tips for Salesforce Marketing Cloud Implementation
The Marketing Cloud tends to incorporate variously integrated solutions for managing customer’s journey, mobile, email, social media, advertising and web personalization, content creation & management and data analytics. This software also comes along predictive analysis that could help in decision making on different occasions. The “Journey Builder” allows marketers to customize campaigns as per the behaviour of customers, preferences of communication channels and other demographics.
Here are a few tips you can get through to keep up well with Salesforce Marketing Cloud implementation:
1. Focus on improving delivery performance with appropriate IP
Before you actually start delivering any business-critical campaigns, make sure that you have established a good repute for the IP. Generally, IP addresses are the elements that spammers and malicious spammers do not try and cannot forge. Therefore, the past behaviours of respective IP addresses can be used for making predictions about the sender’s behaviour in the future. IP addresses with no sender reputation could be considered similar to a bad reputation.
2. Accelerate Template Setup Via BrandBuilder Tools
The smart suggestions availed through BrandBuilder tools will help you come up with highly reliable email designs within least time. This is considerable for maintaining brand consistency and speeding up email creation.
3. Build up a contact list; offer multiple options for subscription.
While you wish to build up a vibrant email program within no time, offering multiple options for subscription will let you see some considerably great results soon. Planning for several different communication styles would help you implement subscription options and line segment quickly from the onset. This will save up the mess that may arise later.
4. Learn from past emails; find and utilize reporting features
Emails avail you with constant feedback about the preferences and behaviour of customers. The best utilization of reporting features could help in improving the effectiveness of the entire process. These robust tools sets for reporting will let you make the best out of available data. Observing the trends within your emails will let you make better decisions.
5. Determine the worthiness of using data extensions or lists
While Salesforce Development, it is vital that you decide between using lists and data extensions. Making out the positive and negative aspects of both will undoubtedly help you to come up with better decisions. Data Extensions, however, could be imported faster than the lists. They are therefore more preferable for extensive subscriber databases.
6. Unique identifiers for data extensions
If you have decided to use data extensions, you should consider using unique identifiers for all customers or consider using relational data extensions. This way, it will be possible to join back tables to your subscriber tables. A unique identifier is known to be a profile field that does not reoccur; it appears only in one of all the profiles. The email address of the subscribers is mostly preferred as a unique identifier. However, there may be several different conditions based on various cases that prevail with Salesforce.
7. Use third-party tools to make your emails look great
Using the best available external services could help you ensure the best quality and attractive email messages across various devices and emails. How your emails appear to the clients, is somewhat going to affect the feedback you receive. There could be instances when these messages look good on the browser but not on the devices that may be being used by the users. You, therefore, need to prepare for all possibilities in order to deliver the best. It would be suggestible to come up with test emails before implementing anything like a concrete plan. It could positively affect the results and how your email campaigns are executed.
8. Testing is the heart of any email program
Frequent testing will help in making your email programs more effective. This is quite essential since you may be required to focus on the expertise of your team. Testing, tweaking and considering data analysis in correspondence to your campaigns would help in achieving better execution and results from the campaigns. Also set out several test delivery factors that would help in determining whether or not the emails are apt as per consumer preferences. You could consider the current or past data analysis in order to come up with more reliable decisions with regards to the same.
9. Take help from various email development resources
Apart from various tips for Salesforce Marketing Cloud, it would be great to take help from the most relevant resources for email development that may be available on the web. It could be the most experienced support for testing, building and optimizing email marketing for your organization. Considering third-party resources is a good idea to ensure best practices.
10. B2C and B2B Management
Irrespective of the fact that your customer is a consumer or a business, it is crucial to use one of the most reliable digital marketing platforms to unify the comprehensive data resources, personalize them on all channels and engage within any stages of their relationships with your brand.
11. Analyze Impacts
It is important to look out for end-to-end marketing effectiveness over different devices and digital channels. This way, you will come up with aspects that require improvement.
Although Salesforce opens up a lot of possibilities for the users, the little tips for Salesforce Marketing Cloud mentioned here would let you make the best out of this excellent platform.
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About Shailendra Kadulkar 
Web Development & SEO
4 connections, 0 recommendations, 19 honor points.Joined APSense since, June 2nd, 2016, From Pune, India.
Created on Oct 8th 2019 05:00. Viewed 411 times.
