Benefits of Using Handwritten Envelopes!
The immense competition among businesses makes entrepreneurs, marketers to think different, creative to draw the attention of prospects, customers. Direct mail marketing is one such way to draw the attention of your prospects, but automated mails no longer attract the customers and they end up in the trashcans. One way to stand out in the bulk of the direct mail a prospect receives is to make your mail attractive, creative by using handwritten fonts.
Such fonts attract the customers immediately, by adding an element of personalization to the mail they receive. Everything that goes into these mails, such as the ink, the fonts, all appear as if written neatly by a person manually and addressed specifically to your prospects as against a bulk mail that goes out to a group of prospects.
Research shows, if you can successfully create an impression that the mail is personalized, and specifically addressed to that particular customer, the chances of it being opened and read increases immensely.
Here are a few measures that help your handwritten envelopes stay out of trash and actually conveys the disguised marketing message effectively!
Exceed your customer’s expectations: By sending out carefully drafted envelopes with handwritten fonts you create an ever-lasting impression, as they make the prospect feel that, someone who knows them personally may have sent the mail. As every business these days use such fonts, make sure that your mail has all the elements that makes your customer feel very special, important and highly valued. Use warmer words, pictures, images, etc. so that the audience feels special!
Send mails on special occasions, holidays, etc.: Sending warm greetings for holidays, birthdays, etc. is a great way to make your audience feel highly valued and that you really care for them! Make use of holiday season, birthdays, anniversaries, etc. and send warm greetings, surprise gifts, or freebies. You can also use innovative, creative ideas to make your audience, customers feel valued, and for example, you can send them such a greeting for long time inactive customers.
Thank your customers with special, personalized fonts: You can build customer loyalty by thanking them for the business opportunity they provide you. Use special, customized fonts to make them feel valued and show your gratitude towards them.
Create a Strong, attractive punch line for the Mail: A strong and attractive one-line message lures your customer into opening your mail and read the content of it. Make sure that it not only looks different with handwritten-personalized fronts, but also is also creative enough to draw their attention. However, it is important not to give out all the information just on the cover, it has to be a teaser for your readers to actually open it and read it fully.
Handwritten envelopes have a success rate of 99%! Research says that on an average every American household gets 50 pounds of the direct marketing mail of which mails with a personalized look receives the attention.
iti Direct Mail offers direct mail services for nonprofits, real estate agents, business organizations, insurance and mortgage companies such as mail merged letters, custom postcard printing, handwritten envelopes, newsletters, booklets and catalogs.
Such fonts attract the customers immediately, by adding an element of personalization to the mail they receive. Everything that goes into these mails, such as the ink, the fonts, all appear as if written neatly by a person manually and addressed specifically to your prospects as against a bulk mail that goes out to a group of prospects.
Research shows, if you can successfully create an impression that the mail is personalized, and specifically addressed to that particular customer, the chances of it being opened and read increases immensely.
Here are a few measures that help your handwritten envelopes stay out of trash and actually conveys the disguised marketing message effectively!
Exceed your customer’s expectations: By sending out carefully drafted envelopes with handwritten fonts you create an ever-lasting impression, as they make the prospect feel that, someone who knows them personally may have sent the mail. As every business these days use such fonts, make sure that your mail has all the elements that makes your customer feel very special, important and highly valued. Use warmer words, pictures, images, etc. so that the audience feels special!
Send mails on special occasions, holidays, etc.: Sending warm greetings for holidays, birthdays, etc. is a great way to make your audience feel highly valued and that you really care for them! Make use of holiday season, birthdays, anniversaries, etc. and send warm greetings, surprise gifts, or freebies. You can also use innovative, creative ideas to make your audience, customers feel valued, and for example, you can send them such a greeting for long time inactive customers.
Thank your customers with special, personalized fonts: You can build customer loyalty by thanking them for the business opportunity they provide you. Use special, customized fonts to make them feel valued and show your gratitude towards them.
Create a Strong, attractive punch line for the Mail: A strong and attractive one-line message lures your customer into opening your mail and read the content of it. Make sure that it not only looks different with handwritten-personalized fronts, but also is also creative enough to draw their attention. However, it is important not to give out all the information just on the cover, it has to be a teaser for your readers to actually open it and read it fully.
Handwritten envelopes have a success rate of 99%! Research says that on an average every American household gets 50 pounds of the direct marketing mail of which mails with a personalized look receives the attention.
iti Direct Mail offers direct mail services for nonprofits, real estate agents, business organizations, insurance and mortgage companies such as mail merged letters, custom postcard printing, handwritten envelopes, newsletters, booklets and catalogs.
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