Benefits of Accepting Guest Posts on Your Blog

Website owners get frequent request from bloggers for guest posting. Some bloggers accept, while some do not. What do you think, accepting guest posts are beneficial or not. 

We will explore here benefits of guest blogging for both - the guest blogger and the website owner where guest posts are actually being published. 

Guest posting for the purpose of creating backlinks is not a good idea. You need to make sure to provide something new and valuable information to your readers. Problem solving content is accepted and explored by readers, so concentrate on the quality of the content. 

• Create quality backlinks

• Increase traffic

• Improve brand awareness

• Boost website’s authority

• Support SEO strategies

Have you thought ever the benefits for blog or website owners when they accept guest posts on their blogs? There are a number of benefits so they happily accept guest posts. But, there are certain things you need to confirm before accepting a blog to be published on your website. The content of the blog should be of high quality, well researched and copyscape checked. Some common benefits of allowing others to write and publish on your blog include:

Google loves fresh contents, so adding guest posts on your blog means inviting Google crawler to crawl your website. If your content is fresh and well researched, you get SEO benefits. 

According to Brick Marketing, active blogs help SEO efforts by adding an additional page of content to the website each time a guest post is published that can be crawled and indexed and can eventually rank in the search engines.

Regular content updation, whether you write the blog posts or you get them from guest authors, will improve domain authority, page authority and traffic to your website. Blogging consistently is beneficial for many aspects, including improve SEO page rankings, use a wide range of related keywords, get content for social media, etc. among others.  

With the regular new posts, it is obvious you will get more pages from your blog indexed by the search engines, which means more traffic and popularity for your blog. Once your blog attains organic ranking, you will improve traffic and you can easily convert the traffic into sales by having actionable content. 

Accepting guest posts lead to achieve greater social visibility and interaction. Once you publish a guest post, the author would love to share the post and talk about it on social media. With this, you will not only get your potential audience into your website, but also improve SEO ranking. Social media strategies improve ranking and organic ranking.   

Guest authors will approach your to publish their posts and give them one or two backlinks. Once you publish the post, you will surely interlink it with your previous posts for link juice. In addition to that, the guest bloggers will inevitably link to the post on your website at some point in the future, referencing that material. 

Writing a quality and well researched post is a time consuming process. If you get it written from a guest author, you will only have to invest your time in uploading it. The time save you may use in publicizing your blog in social media and social bookmarking sites. You can also slightly modify your old posts in your spare time to improve SEO.  

Different people have different writing style. When you accept guest posts means your website will have a variety of content, which is good for the overall health of your blog. Sometimes, readers get bore with a monotonous content, so updating your blog from an author other than your team means a new variety of content. 

Once you start accepting guest posts, other guest authors will also notice that and they will approach you to write. This way you will have a number of people writing for you. This will not only improve popularity of your blog, but also traffic to your website. 

We have discussed benefits of accepting a guest post, but it has a few cons as well. So, you need to have a very strong guest post guidelines in place. 

You may lose your readers: If people consider you expert and visit your website to read you, they may discontinue reading when they continually get to see content published by others. Therefore, it is believed that guest posting may drive your readers away.

Create red flags for your website: Do not accept low quality and copied content as it may hurt your ranking. Linking out to a website banned by Google may create red flags for your website. So, you have to be careful with your guest posting plans. 

You should have some criteria for accepting guest posts. If someone does not meet your requirement, ask not to accept the post. Your criteria may be:

• The writer must have a verified Google plus profile

• Do not allow a link within the body

• Allow only one link in a bio profile

• Guest posts should be over 1500 words

• The writer must have strong social media profile 

 

Once you get the content as per your set requirements, you need to have a clear plan in place to do before publishing the content on your blogs. Things you need to do before publishing include:

Check the content: You should read the content thoroughly and then decide whether it is accepted by your readers or not. If the content quality is good, then you should use a plagiarism checker tool. 

Beautify the content: You should add SEO optimized images to improve ranking and engage your readers. Use small paragraphs, heading, sub-heading and bullet points in your content to engage your readers. 

Link it to your old posts: Link juice is helpful for SEO, so it is advised you to link it with your old posts. Internal linking is good in the eyes of Google, so it not only boosts ranking but also improve your credibility. 

Do not call it a guest post: People do not prefer reading guest posts as there are a common perception that guest posts are written only to create backlinks. 

Now you are aware with pros and cons of accepting guest posts. So, you can take a decision only after meeting your set criteria. Guest posts are good for both – the author of the post and the owner of the website where the post is being published. Apart from generating traffic, you will improve your organic ranking. 

Writing an informative and engaging guest post for average readers is hard. If you need a little help, check out our guest post writing services and blog content writing services. 

Original Article: Benefits of Accepting Guest Posts

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