Beer Market in Philippines, Philippines Alcoholic Beverages Competition - Ken Research
Spirit is an alcoholic beverage that is
produced by distillation of grains, fruit, or vegetables that undergo alcoholic
fermentation. Philippines climatic condition is not suitable for plantation of
grape-bearing vines. Therefore, grapes are grown in small quantities in the
country. Wine is made from other fruits
such as mangoes, guavas and passion fruit. Mango wine is the most popular wine
along with guava and passion fruit wines which are easily available. The
variety of alcoholic beverages labelled as fruit wines are actually spirit
bases. They are made up of grain or starchy roots flavoured with fruit extracts
or concentrate. The leading alcohol producer in Philippines is the San Miguel
Brewery that holds more than 90% of the beer market.
According to the study “Spirits in the Philippines”, gin, beer, rum, and brandy are the most
popular drinks that are easily available in Philippines. Rum is an alcoholic
spirit manufactured in the Philippines with white and gold versions. The
products are well made and are used for cocktails. Blended whiskey, vodka and
brandy are also produced at various levels of aging and quality. The common
alcoholic beverage preferred in Philippines is beer. Local alcoholic drinks are
tuba (coconut wine) and clear liquors produced from sugar or fruit. Imported
beer, wine and whiskey are available but expensive. Tanduay is another popular
brand of rum, along with Tondenia Premium Rum and Anejo 65 Rum brands which are
available in Philippines. The popular brandy brands are Barcelona, Genoroso,
and Gran Matador. The local Vodka brands are Cossack Vodka and Antonov Vodka.
Don Enrique Mixkila is a combination of Tequila and distilled spirits. Erg is
as brand of Alcotonic, Q-Shandy and Cali are brands of non-alcoholic beer.
Boracay, Expired, Kagatan, Calibog are few of the cocktail drinks available in
the country. Filipino lambanog is an alcoholic beverage manufactured by PDC and
is going global. This product cannot be found anywhere else in the world and is
a true Filipino spirit. Lambanog is hoping to find itself alongside the world’s
best known distinctive liquors.
In the year 2013, the Philippines government
has started to impose new taxes such as excise tax on the spirits such as beer,
liquor, wine, and alcohol products. The spirits market in Philippines is still
recovering from the effect of taxes. San Miguel is the leading brand in the
manufacture of beer and gin in the country with a variety of products. Beer na Beer is a close competitor for San
Miguel. Philippine Distillers Company (PDC) is another leading player in the
spirits market.
The growth of on-trade channel for spirits is
driven by encouraging the cocktail culture in the country. On-trade
establishments also introduce various spirits categories and consumers are
attracted towards the new brands. The off-trade sale of spirits is always in
bulk and it was observed that the off-trade spirits market will continue sales
at a steady growth. However, the volume sales of imported brands remains
negligible compared to the premium brand of spirits in Philippines. Majority of
the consumers demand premium brands of spirits which are cost-effective
compared to the country made spirits.
Philippine witnessed a recovery in the total
volume sales of spirits in the recent years with a growth of more than five
percentile which is 680 million litres. The robust economy in the country has
driven the growth of the spirits market and increased consumer spending. The
consumption of spirits in Philippines is expected to increase by volume to
reach 734 million litres in the coming years. Therefore, a rapid growth is
expected in the spirits market in the coming years in the categories of
whiskies and wine. Majority of the manufacturers are implementing various
strategies to market their products and stabilize their market positions.
Topics covered in the
Report
Philippines Spirits Market Research
Spirits Industry Analysis Philippines
Philippines Alcoholic Beverages Market
Research
Beer Market in Philippines
Philippines Spirits Major Players
Philippines Alcoholic Beverages Competition
Philippines Wine Market Research Report
Philippines Spirits Consumption Analysis
Philippines Alcoholic Beverages Industry
Analysis
Philippines Alcoholic Beverages Industry
Regulations
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Contact:
Ken Research
Ankur Gupta, Head Marketing &
Communications
+91-124-4230204
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