Basic Marketing Techniques for App to go Viral

Do you possess a mobile application? Then you must be well aware of the brutal competition in the application space. One can find a plethora of mobile applications in the application store, so it has become a challenge for mobile app developers to make the strategy for developing a Winning Mobile App. Developing an application is just a half won the battle. And once the user installs the application, you expect a great user interaction every day.

Virality is not a primitive factor in an app’s promotion strategy, but it makes user acquisition significantly faster. There are ample of methods to go your app viral. Some go viral because they follow great app marketing tips while sometimes virality is completely unpredictable. Ideally, Virality requires a detailed strategy and can't be confined to a few sharing buttons inside an app. Word of Mouth is considered as the most direct method of marketing. Ask yourself a question: If your friend refers an application, would you like to download it or you are influenced by the advertisement alone? The answer is simple!

Most importantly, virality helps the Android/ iPhone app developer to save cost by decreasing the cost of user acquisition. In recent times, it is found that the cost of acquiring the loyal users has reached $4.14 recently, and it has lowered the marketing spendings and promoted the app for no charge.

Let's dive into the detail as to how an application can go viral.

1. Create a worth sharing Content

Ask yourself a question. Is your application is offering a valuable and worth sharing content? If you get your answer "Yes" then that's fine. But if your users are not finding your content interesting, then you will lose value out of your application. Always remember, users share things that drive value, evoke emotions and appears to be exceptional. Make sure to share shareable contents that users will entice to share it on social media.

2. Touch emotions and vanity drives virality

It is quite a popular phycology that emotions and pride moments always turn more shares and clicks. Whether your app is fulfilling car renting purpose, delivering bakery products or guiding directions to the user. Make use of emotions in between; it will increase word-of-mouth. People also like to share information that appeals them good or feels better about themselves. So create an opportunity for your users to share something from your application on social media from which they are proud.

3. Prompt the user to invite friends

Make sure that you provide an option for your users to request their social media friends, once they are finished with the registration process. Similar to the rating prompt you can ask your users to invite his/her friends from the other social media after s/he is engaged with your application positively. Make sure to offer smooth and pertinent sharing suggestions on which user should have full control on what amount of content will be shareable.

4. Offer some Referral bonus

Everyone loves getting free reward points. So, don't forget to reward your users in exchange of referring your app to their friends. You can reward by either offering them free shop vouchers, discounts, mobile recharges or free shipping charges on next delivery. Positive support is a tried and tested technique to achieve maximum results from mobile app users.

5. Create the hype

You can promote your application by cross-promotion from a network of application. You can buy the users with PPI (Pay per install) program.

It fires the attention among people and pumps in the traffic. In a survey, it is found that the developers who are using cross-promotion method have 181,800 users as compared to 76,000 for those who are not using this method of cross promotion.

6. Prompt users to rate the application

It is also one of the great methods to prompt users to install the application. When the users are likely to download the application, they always look over the reviews and ratings of the previous users. Some apps offer a rate on the app store while some applications buried down to settings. However, it is always suggested not to be nagging about this. After you notice a few positive interactions with the users, offer the rating popups gently within your app.

The popup can be like "Yes, I would like to rate" and "I will do it later."

So these were the few significant tips in apps which will help you to go viral and grow their user base. A sound marketing strategy always defines the iconic failure or sound success of the mobile app. Always remember our marketing techniques can make or break your application. Good luck!