Baby Food in Australia: Ken Research
Australian Baby Food industry has always showcased
positive trends in terms of value and volume trends. In the past few years, it
has experienced tremendous growth and reached double digit growth between the
years 2010 to 2013. The growth has stagnated a bit in the year 2015 due to
dwindling of Chinese nationals who purchased infant formula through retail
channels in Australia and imported it back to China.
Overview of Australian baby food Industry
Australia
has experienced most of the growth in infant formula by demand that originated
outside the country. Birth rate in Australia remained stable and is not a very
significant factor in explaining the extraordinary demand this country has
witnessed. The main reason of this boom is the growing concern of parents to
provide their child with all the necessary nutrients. This has particularly
been very growth inducing for Australia as it holds good reputation for purity
among the global consumers.
The extent to which consumers are inclined
towards organic baby food can be seen by the huge success of Bellamy’s Organics
in 2012 when its value growth reached as high as 31%. Most of this demand for
organic food was from China. In 2012 change in manufacturer profiles has been
notes and renown players such as Heinz, Nestle, and Wyeth (now Aspen) have seen
downturn in their share, while domestic brands such as A2 Platinum, Rafferty's
Garden, and Bellamy's Organic, have experienced growth and increases in their
shares.
Looking at the distribution channels, major
change has been observed with the grocery channel becoming as the main sales
outlet outpacing pharmacies. The latter has experienced a sharp decline of 12%
in its share.
Key Driving Factors of the Baby Food Industry
in Australia
• Increased
demand for baby food owing to growing concerns of parents to provide their babies
with all the nutrition and vitamins in their growing stage.
• Rising
global demand as the doctors worldwide are prescribing baby food.
• Increase
in the distribution channels in the last decade paving way for increasing
demand and reaching a wider audience. Online marketing and branding is no less
than arevolution as it attracts more and more parents making them aware of all
nutrients a child need and providing them with ready to eat foods for their
little ones.
• Australian
baby food is quite famous globally and specifically in China, courtesy its good
reputation for purity.
To
know more on the “Baby Food in Australia”, click on the following link:
https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-australia/31981-95.html
Related
Reports:
Contact:
Ken Research
Ankur Gupta, Head Marketing &
Communications
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