B2B Vs. B2C Marketing: Understanding The Main Differences

All those having an experience of online marketing would have definitely heard of these two key phrases- B2B and B2C. B2B aka business to business and B2C aka business to customers are two of the broad types of business models that target two very different buyer personas. While B2B, listed among Delhi classifieds and Delhi information guides, targets the businesses or companies as a whole, B2C, listed among the brands or the ads in Delhi yellow pages India, targets the end customers. When the audiences are totally different, can your marketing efforts for B2B and B2C be the same?

Of course not! While B2B businesses need to focus their efforts more on getting their business listed in Delhi classified or other Delhi business directories where they can be found by other businesses, B2C would mainly focus on putting their product out through aggressive promotions and advertisements. You can see many write-ups talking about the best practices for B2B and B2C marketing but before knowing the best practices, you need to know how the two marketing strategies are different. Let’s have a look.

B2B Marketing

The first step in any marketing strategy is knowing the target audiences and who their customers are. Your buyer persona would help you build a better marketing strategy. In B2B marketing, the target customer is always the business. They are not buying the product for their personal use. However, their company’s processes and more importantly, their reputation in the market depends on the products they offer.

• So, your marketing strategy should be more about telling the advantages of your products and how they can help them with their business. Tell them about the ROI of your product.
• Tell them about your business practices, morals, ethics that make you their best business partner.
• You want to build personal relations here as leads are not enough, you want them to form a long term relation with you.
• Your main marketing aim would be to get business by generating leads.
• The B2B customers are majorly the senior decision-makers and they want to be educated about the product. Give whitepapers, research, guides, e-books, newsletters and all those things. They might even turn to Delhi Yellow pages to get more details about the product and information provided by your competitors.
• The buying cycle is pretty long. They might turn to yellow pages Delhi to research the product and discuss it before reaching the conclusion.
• For example, you are manufacturing automobile parts and go through free Delhi classified to list your parts and attract automobile manufacturers looking for the same.

B2C Marketing

In B2C marketing, your buyer persona is the end buyer. They are buying the product for their personal use so you need to be very personal with your branding. The aim of marketing in B2C is to attract the end customers, the buyers that you have to attract and impress. You are selling your products to an individual decision-maker who will consume the products for him/herself.

• Your main focus should be on talking about the quality of the product and why your product is better than your competitors.
• The message should be loud and clear.
• Generate value with influential advertisements to attract and sway the end buyer.
• Attract them with offers, sales, and discount options.
• Be very simple in writing the content. Delhi manufacturers of a product might understand the industry jargons but a common man would not.
• The decisions are more emotional so hit the right nerve with your marketing.
• For example, they might be in Delhi city search for the best house. You would need to have a beautiful and attractive banner with the right message on different billboards, etc. to attract them.

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