B2B Trends - An Overview Of What To Expect in 2017

As the methodologies for reaching out to consumers proliferate, B2B companies are reevaluating their priorities and market investments.

The goal is to more effectively engage prospective customers.

According to a CEO of an automotive manufacturing firm, “We have no other option than to campaign for our products on both online and offline channels”.

Yes, there is no any doubt that in the present scenario, a business must create a multi-channel experience consisting of compelling digital content blended with conventional approaches like ads and trade shows.

In the present context, we can say there are several areas that require focus.

At the moment, let us highlight content marketing, social media, and digital marketing. 

Content marketing

Let us first define content marketing.

“Content marketing is a strategic approach that focuses on structuring and distributing valuable, relevant, and consistent content with an aim to attract and retain a specific audience”.

The final objective is to drive company profits.

Ideally, a high level of maturity in content marketing can mean providing accurate measurement, scaling across the organization, to businesses.

To start with, a company must develop its business case for early success and achieve some amount of success with the right metrics and scaling. 

Unfortunately, fewer than 15% of B2B marketers use the right metrics to provide truly measurable results.

The metrics typically can include:

•    Sales lead quality
•    Web traffic
•    Sales figures
•    Conversion rates
•    Social media leverage
•    Subscriber growth

In this regard, Esources seems to have done its bit.

According to an Esources.co.uk review, “The portal has been able to assist brands how to attract and retain customers in several strategic ways”.

In the final say, B2B companies to promote business must highlight much more than product features and company data.

Businesses must enlighten consumers on the work they are doing in a manner that will educate the prospect.

Content must sell the company benefits to the target audience and should not be overly promotional, but must be able to position the company as a thought leader.

Social media

Finding innovative ways to reach out and develop relationships with social media is an emerging trend and an opportunity for B2B marketers that have not done so already.

Social media opens up two-way dialogue while also providing an opportunity to share informative and compelling content.

“Social media fosters engagement”, says a young entrepreneur. “We can use arresting visuals to engage our prospects”.

Digital marketing

In a nutshell, digital marketing is promoting products and services via the electronic media.

It is by far the most powerful tool that drives the attention of consumers. 

A great thing about digital channels is they are available 24 x 7 x 365 anywhere and everywhere.

While digital channels are no doubt important, one must keep in mind that they must not be used to the exclusion to everything else.

In this regard, Esources has played a pivotal role in helping companies reach out to decision makers.

According to an Esources review, “This portal allows B2B marketers to solve their genuine business problems”.

Resource Box
Esources.co.uk is the UK’s largest directory of verified whole suppliers, dropshippers, whole offers, and trade leads. Being the largest portal of its kind in the United Kingdom, eSources offers businesses the capability to attract over 700,000 trade buyers.

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