B2B Lead Generation Tactics You Can Count On

by Kristopher Samuels Writer

It goes without saying that these days, having a strong online presence is critical to any business. A well-designed website, relatable content, and thoughtful, relevant social media pages are all components that by now, are very familiar terms to you and your employees.

To optimize your online presence even further, utilize your website to generate rewarding and profitable leads. On average, 98% of your website visitors leave without contacting you. That’s a huge market of missed opportunities!

Read on to discover these simple tactics to increase lead generation on your website.

Partner with an Anonymous Website Visitor Identification Company

The best way to secure leads is to work with a reputable website visitor identification company that provides an easy-to-use platform for you and your sales team.

The right company will allow you to discover the specific companies that are looking you up — learn from the industry leader Visitor Queue — a company that identifies anonymous website visitors and that allows you to have an unlimited number of users working within the platform.

Identifying which companies are looking at your site opens up opportunities for your lead generation to expand because it permits you to contact them directly. You can research which upper management team members to contact, and most importantly, you can customize the content and sales pitch specifically to their needs.

It’s also important to work with a platform that shows you the social media sites of companies visiting your site. You will gain a better perspective of what kind of content they’re looking for, and a deeper sense of what the company is all about when you browse their social media pages such as LinkedIn or Twitter.

The right platform will also identify what sort of information visitors are seeking when they visit your site. Which pages did they scroll? How long did they spend on each page? How did they find you?

You can use this information to customize your website and make it even more user-friendly.

Make Your Website Easy to Navigate

A user-friendly website is critical if you want visitors to stay and learn about your products or services.

Usability is crucial for the success of any website and it should never be overlooked. When done well, usability can improve the performance of your website and enhance the chances of retrieving leads. It can boost sales and revenue for your business.

To have a successful website, it should not only look good but also deliver a seamless user experience for its visitors. Good usability will set your website apart from your completion, and it will attract interest from potential leads.

Include Positive Testimonials

People trust the opinions of others. When you include video testimonials of happy clients on your site, visitors will watch them and want to learn more about you. Also, ensure to include any awards or 5-star ratings you’ve received.

These types of accolades demonstrate to others that you are serious about what you do and that you’re the best in the business.

Turn your website into your best platform for sales and leads. Don’t let that 98% slip away ever again.