ArticlesWith every other marketer reaching out on social media
sites, merely connecting to prospective lead is not enough. To
reinforce the “humans” behind your brand, it is very important to send
personalized messages to cut through the noise of spam. Best results
come from being an active member of your community.
Hootsuite, Buffer, Zoho Social & Post Planner are highly recommended, as they automate social sharing & also provide analytics to make sure that you’re sharing content optimally.
According to Hubspot, companies that publish 16
or more blog posts per month generate 4.5 times more leads than those
who publish only up to 4 posts in a month.
The research further revealed that 48% of B2B buyers rely on content for
study and making purchasing decisions. More significantly, B2B buyers
consume at least four to six pieces of related content before contacting
a sales employee. Leverage this information by creating more content
more frequently so you can cater to your customer’s information demands.
B2B online queries are shifting from computers to
smartphones. Indeed, Google confirms that 50% of B2B queries are made
on mobile phones.
This number is expected to reach 70% by 2020.
Optimizing your website for mobile devices will not only prove to be
beneficial to your B2B marketing goals but can also help your customer's
making business decisions efficiently. Just remember that it doesn't
mean responsive design for your website. It involves factoring mobile
into an omnichannel customer journey and finding new and improved ways
to reach and engage your target audience.
Prospects usually browse many websites and read
dozens of blogs to guide their purchase decisions. Only 2-3% of
customers make a purchase on the first visit, and retargeting aims to
reel back the 97% and give them a nudge towards your brand.
Retargeting is still underutilized by digital marketers, but it is
catching on. About 75% of B2B marketers allocate 10% or more of their
budgets to retargeting. So, if you haven’t already, start retargeting
your website visitors now and increase the chances that they choose your
brand over your competitors by 60%.
Marketing automation tools are the engagement of
email marketing tools and CRM. Marketing automation software connects
with your CRM to automatically send highly targeted and personalized
marketing emails to leads. This tactic ensures that you put relevant and
timely content in front of the right prospects. 60% of B2B marketers
attest that email is their most effective lead generation tactic. In
itself, email marketing is already acing it, and it has been for quite
some time.
Integrate the functionalities of CRM, and you’ll see why digital
marketers rank marketing automation as one of the best ways to generate
warm & hot leads.
Chatbots are artificially intelligent messaging-based bots that can
autonomously engage your web visitors and automate business
transactions. AI processes text or speech input by your web visitors and
sends an appropriate response.
Adopting chatbots sends a strong message to your customers such that you
want them to have a seamless interaction. Additionally, integrating
artificial intelligence into your lead generation strategy creates new
avenues for process efficiency and optimization. Minimizing your
dependency on human customer support and lead generation will also
inherently reduce operational costs.
A/B testing with paid
ad campaigns makes sure that you’re employing right strategies and
channeling money into what works. The beauty of A/B testing is its
ability to differentiate the value of each strategic tweak to your lead generation campaign, so you know exactly how well each experiment performs.
You don’t want to cast your net blindly, so keep testing new platforms,
strategies, and ideas to figure out which you need to stop, and more
importantly, which you need to scale.
Influencer marketing is as strong as ever, we’re
seeing a shift towards brands making use of lesser-known influencers
(people with authority in very small niches). These guys might have
fewer followers, but their relative level of influence remains the same.
The industry is getting saturated, and major influencers are getting the
high number of requests. Not only does this make popular influencers
very expensive, it also makes them extremely picky about who they work
with.
The best solution to this is for brands to leverage micro-influencers.
These micro-influencers are relatively untapped despite their huge
potential for reaching new customers effectively.
Website Design & Digital MarketingCreated on Jun 10th 2018 05:47. Viewed 787 times.
