Automotive Digital Services Market Demand - Industry Research Report
by Rahul Gautam ManagerThe
German automotive digital services market generated a revenue of $2168.6
million in 2017, and it is estimated to witness a 19.3% CAGR during the
forecast period (2018–2023). The market is being driven by the incorporation of
mobility-on-demand services and advanced driver-assistance systems (ADAS). Automotive digital
services are a collection of internet-enabled services that provide both the
driver and the passengers a convenient and safer traveling experience. These
digital services include connected car services, infotainment services, and logistic
fleet management services.
The growing preference for
mobility-on-demand services is being seen as the key trend in the German
automotive digital services market. The widening availability of
such services is allowing an increasing number of people to use ride hailing
and sharing services instead of public transport facilities. Presently, over
750,000 people are using car sharing services in Germany, and 8 million more
are open to the idea of car sharing. Lower journey costs and convenient travel
offered by such services providers have compelled many people to prefer these
over traditional cab services and delay purchasing their own vehicles.
On the basis of type of
service, the categories of the German automotive digital services market are
in-vehicle digital services, mobility-on-demand, and logistic fleet management.
The mobility-on-demand category is classified into car sharing and ride hailing
and sharing subcategories. In 2017, the ride hailing and sharing subcategory
accounted for the larger share in the market. The convenience associated with
these services and the growing customer base in urban areas are driving the
market.
The in-vehicle digital
services category of the German automotive digital services market is
subcategorized into dashboard infotainment, internet of things, and ADAS. Among
these, the ADAS subdivision held the largest share in 2017. This can be
attributed to the comparatively high price of this particular service, its
growing demand, and high installation rate. However, during the forecast
period, dashboard infotainment category is predicted to witness the fastest
growth among all categories.
Hence, the German market for
automotive digital services would progress during the forecast period owing to
the increase in the consumption of data by passengers.
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Created on Mar 20th 2020 07:01. Viewed 280 times.