Attractive packaging is as important as good product

by Rohan M. Papers Gallery

Packaging plays a vital role in customer decision while purchasing any product and it’s a communication tool to market the product. Packaging is dominant as it tells consumers why your product and brand are different. Great packaging plays significant role for growing startups because it can have a direct impact on sales and a company's overall appeal. If you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product, there are several factors which need to be considered while creating the packaging with Papers Gallery.

  1. Role

The role of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves.

  1. Attraction

How a product is packaged may be what attracts the consumer to take a look on the product as is sits on store shelves. For this reason, many companies conduct extensive research on color schemes, designs and types of Product packaging that is the most appealing to its intended consumer.

  1. Marketing and Promotion

Packaging also plays an important role for portraying information about the product. Outside packaging may contain directions on how to use the product or make the product.

  1. Consider eco-friendly options

Packaging which is recyclable or reusable is always a reason for a consumer to choose your brand over your competitor's. Study shows that around60 percent of people around the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact. There are plenty of creative ways to go easy on the earth and differentiate your brand in the process.

  1. Personalization

Choose the color of packaging basis on geography and brand. It’s not required that a good packaging is expensive.Using the right colors and design can encourage potential customers to take action and actually purchase your product. Something that is wrapped in a great package is more likely to attract the attention of a consumer

  1. Boost your sale

Packaging may also contain information about your product, its ingredients and nutritional information, usage guide, specifications etc. This information can help to sell the product because it allows potential customers to obtain the necessary information they need to make a purchase decision. Information contained on a package may push the customer to buy the product right away.

  1. Differentiate your brand

To succeed, your brand packaging has to stand out and look different from your competitors.Packaging can also differentiate one brand of product from another brand. Because the product packaging can contain company names, logos and the color scheme of the company, it helps consumers to identify the product as it sits among the competition’s products on store shelves.

About Papers Gallery

Papers Gallery is global leader in providing paper based packaging products to cater the need of modern customers. Papers Gallery’s products comprises of Paper Boxes, Luxury Boxes,Magnetic Boxes, Flip Top boxes, Corrugated Boxes, Custom Printed Packaging Boxes, Beverage Boxes, Cartoon Boxes, Cosmetic Boxes, Carry Bags, Paper Bags, Kraft Paper Bags, Fancy gift Box, Designer Box, Shoe Boxes, Jewelry Boxes, Shipping Boxes, Wine Boxes, Sweet Boxes, Mobile Phone Boxes, Electronics Boxes, Chocolate Boxes and many more that can be availed in multiple sizes, designs and color combinations to cater to the diversified requirements of our esteemed customers. Apart from the outstanding product collection, we have earned huge acceptance in the market, owing to the large product line, huge production capacity and customized solutions.

For more information about Papers Gallery, please visit:

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E-502, JM AROMA, Sector-75, Noida(U.P) 201301 (INDIA)


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About Rohan M. Advanced     Papers Gallery

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Joined APSense since, August 24th, 2017, From Noida, India.

Created on Oct 23rd 2017 02:51. Viewed 577 times.


Nandkishore Deopersad Magnate I  Consultant
Why is it important to choose the color of packaging basis on geography and brand?
Dec 22nd 2021 09:16   
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