Artisanal Ice Cream Segment Account for Highest Contribution in Venezuela: Ken Research
Ken Research has announced its latest
publication titled, “Consumer
and Market Insights: Ice Cream in Venezuela” which cover all major aspects of
market demand and production. Report discusses spending power of Venezuela
population, their buying habits, market size and future outlook of the
industry. Report also highlights major market trends and developments including
future outlook of the industry.
The
report analyses major brands including Artisanal Ice Cream,
Impulse Ice Cream-Single Serve, and Take-Home and Bulk Ice Cream with inputs on
individual segment share within each category and changes in the market share
forecast for 2015-2020. It helps the users in identification of high potential
categories and explores further market opportunities based on detailed value
and volume analysis and also aids them to gain
an understanding of the total competitive landscape based on detailed brand
share analysis for planning an effective market positioning.
MARKET TRENDS
On-trade sales
account for about half of the distribution share in the Venezuelan ice cream
market.
Unilever Plc has
been one of the major players in the country and at the same time, prize off is
the only closure type used in the market.
Unilever was the
leading company in ice cream in 2016 with a retail value share of 47% and its
flagship brands included Magnum, Cornetto and Bati Bati in impulse ice cream,
and Tío Rico and Carte DTío Rico and Carte d’ cks products.
The Artisanal Ice
Cream category has the highest volume share in the overall ice cream market and
Tio Rico is the leading brand in the 'Take-Home and Bulk Ice Cream' category.
Flexible Packaging has persisted
to be the majorly used packaging material in the Venezuelan ice cream market
from the very beginning of the market. It is this packing only usually which
assures the consumers of the quality of the product they are buying.
The market is led by
the Artisanal Ice Cream category in value terms, which is also projected to
witness the fastest value growth in the years to proceed.
The Venezuelan Ice
Cream market is expected to submit higher growth in volume terms in the future
years as compared to past years. As per the report findings, the ice cream
market in Venezuela is forecasted to prosper at a CAGR of 2.9% in volume terms
in the future years.
On a whole, the market is viewed
as registering huge profits year after year. The
ever rising positions of the premium brands due to economic growth and recovery
in incomes is ultimately projected to lead value growth.
Key Factors Considered in the Report
Venezuela Ice Cream Market Research Report
Ice Cream Consumption Venezuela
Venezuela Dairy Products Market Research
Ice Cream Market Future Outlook Venezuela
Ice Cream Market Players Venezuela
Venezuela Ice Cream Market Size
Venezuela Ice Cream Market Growth
Venezuela Ice Cream Market Revenue
Venezuela Ice Cream Market Share
Venezuela Ice Cream Market Trends
Companies
Covered
Central Madeirense C.A, Empresas Carozzi S.A, General Mills Inc,
Makro, Unilever PLC
For
more coverage click on the link below:
Related links:
Contact Us:
Ken
Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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