Artificial Intelligence in Web Development

by Ellisa Patrick Digital Marketing Manager

Web development technologies are changing fast. So the web developers and designers need to focus on presenting a more personalized experience to all users. This makes a difficult job even for leading web development companies – navigation and customer experience are the most challenging task when it comes to web application development.

It is time to explore the Artificial Intelligence and related technologies to better the things.

Artificial Intelligence (AI) is a kind of technology that is intended to carry out the jobs and responsibilities simply like people do.

Today, it has become the unavoidable part of the technology industry, and Artificial Intelligence is also widely used in website creation.

Roles of AI in Website Development

AI enhances the individual application or product capabilities. AI technologies such as chatboats, automation and smart machines in combination with data can well organize processes at the workplace or home.
AI ensures the highest accuracy in coding. Now we can find absolute accuracy by using AI technologies such as deep learning, object recognition and image classification.
It helps to improve website performance and check how a website works in different devices and operating systems.
AI reduces the time takes to build a website and help developers to solve issues in no time.
Web development companies can provide the personalized user experience by using artificial intelligence

Why AI to Consider in Website Development?

Creation of a beautiful website is not enough if you need to get more traffic and build a larger audience base. You need to provide a better user experience in an improvised way. So personalized contents, high speed loading time and mobile responsiveness are some keys to your business’s success online.

Here is how implementing AI in your website which can help you drives targeted audience, engages with them and speeds up conversion rates etc.

Make interaction better

Many organizations have implemented Chatbots in their websites, apps and social media pages to enhance their customer services. They make communication with customers in a natural and interactive way; they will understand human emotions and reduced the possibility of errors. Chatbots would be a great choice to remove all communication barriers and make better customer support. It is a like speaking with a real shopping consultant about the features, quality, and price of a product.

Makes your searches even faster

You should be fast enough to grab user’s attention and have them think of your business as a good solution to their queries. So website speed matters important factor and the voice search is fast growing in popularity among people.

If you use online sites to sell your product, you should consider how voice-based solutions works such as Alexa, Siri, Cortana etc. and find the correct method for your virtual shopping assistant. Consider voice search as an important factor when it comes to building an e-commerce website.

Provides relevant customer experience

With AI technology, you can create a better website which gives best solutions to the user’s needs. Real-time learning technology evaluates customer’s state of mind and understands their preferences; this will add a great value to the user’s experience.

AI technology allows you to modify your website based on the real information so you can fulfil your customer’s requirements.

In addition, using real-time learning, you can

Improvisation in visitor participation (as all their queries are being responded to on time)
Replies to comments on blog posts
Display on-the-fly goods recommendations
Alter product prices at optimal times
Present personalized ads

Personalized store experience

People are increasingly using online shopping websites now a day. At the same, they give more preference to shop the website that provides a solution to their needs quickly.

If you are planning to integrate an online store in your website, you should grasp the power of AI to deliver personalized online store experience. For this, you should focus on things that allow you to provide a perfect shopping environment to your customer.

Even more effective marketing

AI and Machine Learning helps e-commerce marketers to make better marketing predictions based on the customer’s early behaviour.

You will know:

Types of products, the customers will buy next
Types of goods that irritate customers
Preferred devices and channels the users can use to access your website
Threshold price that is suitable for the customer etc.

Even though there are a lot of benefits of AI and related technologies, it’s not an easy task for implementing in a website. You should have the best knowledge of AI and how it works along with hands-on website design and development.

If you are a business organization looking to boost sales and expand customer base using AI technologies like, you should hire a well experienced web design and development services that use AI-based technologies to in website development.