Architecture branding for your business

by RAJ KAMAL Technology, Travel,Health & Medical

Homes building is a daunting task. But sound planning in sync with expectations, utility and discipline can save one from uncalled stress. Whether you are going for a house makeover, office space construction or a mall development, a custom design solution needs to be there to meet every need. Simple, you cannot design your house as an office and vice a versa. This process not just improves the liveability of the space but add value to the property as its no less than a branding. Your space is an extension of your beliefs, and hence architecture branding plays a pivotal role in developing a building, where its architecture sells the purpose.

What makes architecture branding even more important is the fact that we are living in a visual world where information is flooding. Gone are days where an architect’s work was that of a brick and mortar. Now, even if you are designing a new firm or revamping your existing one, creating a brand identity is most important. It would be no wrong to say that architecture is a highly visual industry which makes it even more important to give your brand a strong virtual presence. The industry is wide, hence to stand out from the crowd makes architecture branding need of an hour for any business strategy.

Identifying who you are, understanding your vision as a company and expressing the same through thoughtful design choices give your brand the required visibility. Secondly, identifying your ideal customer is important. Make sure your design goes well with your customer needs. For instance, if you are developing an office space for a quirky client, adding elements that are sophisticated and fun in your space can increase your brand value. Lastly, once you have your expectations and your customer expectations in place, dive into the detailing of colour, shapes, fonts selection. Easy it may sound, but colours voice your choices and beliefs.

Sounding too much of work? Well, Acanthus can guide you through all. With a stronghold on Brand Strategy and Identity Design knowledge, they strive to bring brand value to you architecturally, features wise, construction details, styling, etc. They use architectural features that become communication tools for the brand. With wide experience, they can guide you through understanding your needs, your brand needs and what your customer needs with business thinking. With the help of creativity in architecture, strong planning and variation in designs, they voice their brand through architecture that can provide clients with a strong brand presence.