Finally
wait is over for the Apple lovers, The Company has announced the launch of
Apple store partnering with Chroma. At this festive season, the signature
wooden tables will be seen across the major pilot cities. However, the
experimental project will be started with five cities inside Chroma stores and interior
will be designed as similar to the other stores worldwide. Due to FDI
restriction in the country, company was lobbying with the government since
long, but recent visit of prime minister has assured the leverage in policies
to us, according to Tim Cook, CEO of the Apple.
Since
long, users were struggling to find Apple stores in India; either they were
buying the devices via third party re seller that cost much more than existing
price worldwide. Even after purchasing the product, Apple technical support was
very hard to find. There was no single point of contact to reach at the time of
error in the Apple device. Apple sold 1.7 million iPhone in India. October
2014 to September 2015, compared with 1.1 million units earlier, according to
market tracker sources. India is one of the company’s fastest growing markets.
Not
only the new buyers but it will help the existing users to navigate the way for
Mac technical help, Apple helpline numbers, and support for all Apple devices.
The competition and price discrimination will be rationalized in the market and
monopoly of few players is going to be diminished. The move is highly welcomed
in India after the long delay.
At
present, physical and online players are dominating the Apple market which only
focused on the sales part. But at the time of Apple customer support they were
unable to assist them in a proper way. And ambiguity of original and duplicate
product always hovered around their head. This move will surely change the
perception of the consumers.
Even
strategically, Apples decision to launch the stores in the pilot cities where
lot of potential and existing user need apple support for many troubleshooting
issues. The stores will enable the customer to check the right price, comparing
them to the online stores and physical shops will throughout the ambiguity of price
fluctuation. Although, the stores will not be accessible for the remote areas
throughout the states but as soon as market share and government policies on
FDI will liberated, Apple will also expend the market to the country so users
can get technical support for Apple nearby.
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