Animation video for business

by Xozepew Usaz We are always in the lead!

Let's define the concepts

As a new type of video for businesses, animation videos have emerged relatively recently. Dropbox inc is considered to be the pioneer of this direction. In 2008, the company presented a short explainer video in which it answered three fundamental questions:

What is the service https://explain.ninja/ and why is it needed?

How to use it?

What is its value?

If you do not dig into encyclopedic formulations, then the essence of animated videos is precisely to convey the answers to these questions to the target audience in a short, visual and simple language.

A really good expander is designed to solve two more important tasks - to stand out from the competition and establish an emotional connection with the target audience. So that after viewing the hand itself reaches for the button "learn more".

Who needs an animated video first of all?

A business that is associated with innovation and high technology. Products, the essence of which is difficult to explain in a nutshell. Often these products are, in one way or another, connected with the Internet: it-startups, online services, etc., but there are also science-intensive developments.

And now we present five types of business for which animated video is not just a useful tool, but a vital necessity in modern realities.

Innovative services

Services and sometimes goods, the benefits of which are difficult to disclose in one sentence.

Example: Traffic Intellect

The company collects and analyzes data in the field of transportation. Studies traffic congestion, passenger traffic density, parking availability, etc. Such services will be incredibly useful for organizations that need to solve a problem related to transport in the city and region. It can be either a relevant ministry or a company that is building a shopping center in the city.

But how do you communicate the value of such a specific service to potential customers? In addition, services are something invisible that cannot be seen, heard or touched.