Animation Station

Animation is becoming more and more popular in video production projects from Utah to the East Coast.  If you are considering using animation in your next project, there are several benefits to doing so that you should be aware of.  

Attention 

Keeping your audience’s attention is a priority for anyone embarking on a video production journey. Since attention is a key feature for a successful film production, animation helps in optimizing your video’s attention grabbing effect.  

Visual Learners 

Many people are visual learners. They need to see the way something works in order to fully understand the content and remain engaged. Animation allows the audience to do so.  

Marketing Content Liaison 

When animation is used, the producer has limitless possibilities on the kind of style they wish to use. For example, a producer may want to use animation to create and tell a story of the brand they are building or to convey information about a product in a simple, yet creative way. This is great for content marketing. 

No Actors Needed

If a director decides to use animation in their film, oftentimes their project won’t require actors, which can save the entire video production team time and money. 

Matching a Name to a Face

If you decide to use animation for a short corporate film, this assists viewers in putting a face or image to your brand. This kind of connection makes a brand or product more memorable. 

Character

Characters with personality have the potential to form an emotional connection with the viewer. The audience can put themselves in the shoes of the character to help them better understand the message being conveyed by the producer. 

Style

Using animation gives your film the style the producer is trying to achieve. Whatever the desired style, whether it is a rural Utah style or an urban city style, the producer can create it and make it come to life with animation.  

Think About It 

Whether you are producing a short film for a local Utah company or a full-length documentary, considering the use of animation can be very advantageous.  

Jordan Lee writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well.