Andrew Surwilo And Thomas Shipley - Building Up Brands In The Beauty Products Domain

Andrew Surwilo and Thomas Shipley are the co-founders of Atlantic Coast Brands, a company creating world class beauty brands and making scientifically advanced products available to customers through multiple channels. Since its inception in 2005, ACB has focused on a 360 degree approach to marketing, where customers can access the beauty products of their choice their own way. They can decide on when to buy, where to buy, and how to buy the various clinically tested products on offer from the various ACB brands.

 

The co-founders, Andrew Surwilo and Thomas Shipley, have led the company to unprecedented success within a decade of setting up shop. Today, ACB has created a niche position for itself in the household and personal products domain. No other company offers this kind of flexibility, where customers can procure the products through multiple channels, 24 hours a day, seven days a week. This has resulted in the creation of secure and long lasting relationship with customers, which in turn has improved the visibility of the various ACB brands.

 

The products from the company are today being featured in television commercials, radio advertisements, and even the print media. This ensures that the brands are able to reach out to a large percentage of people. Viewers of the television commercials, readers of the creative print media campaigns, and listeners of the radio advertisements have become curious about the various products on offer and logged on to the official website of the respective brands being advertised. This has resulted in an increase in customers for various ACB brands, making it one of the fastest growing consumer products companies in the US in recent times.

 

Let us take a look at three ACB brands that are being sold through home shopping networks and other channels.

 

Hydroxatone

 

This is a leading anti aging skin care brand offering a range of products with key ingredients, such as Matrixyl 3000 and Argireline to fight the signs of skin aging. The products on offer have been received well by women; users are happy with the way the ground breaking beauty formulations have helped them deal with dark circles, fine lines, wrinkles, and puffiness. Opting for Hydroxatone products is one of the easiest ways to rejuvenate the skin without going in for expensive surgical procedures.

 

Keranique

 

This is a hair care range with products that are formulated to treat thinning and damaged hair in women of all ages and hair types. All the products from the brand are created targeting the biochemistry of women. You can use the products from the brand to strengthen, rebuild, and replenish your thin and lackluster hair. Keranique styling products can be used to add that instant body and volume to thin hair. The brand also offers hair regrowth treatment with Minoxidil to promote hair regrowth in the long run.

 

Luminique

 

This skin care brand offers a range of high end skin care products that can leave your skin looking years younger. The brand and the products on offer are the creation of Dr. Michael Fiorillo, a plastic surgeon by profession, and his experienced team of skin science researchers.