And just like the Harley Davidson email above
And just like the Harley Davidson email above, I like the fact that their social icons are above the fold. You can go home again... I like this email below from Anthropologie for several reasons. One being the alliterative "time for travel, time for tinseling, time for togetherness" line.
And I like the images including the nice touch of the bike rider wearing a Santa hat. However one opportunity I see is their use of the video play icon. I had to look twice to see it in the bottom image. Also not sure why there's only two women shown despite it being about three sisters Nice use of NAS content.
For those of you new to The Weekly Inbox, I am a huge proponent of including content in all marketing collateral including email that is Not Always Selling, hence the NAS acronym. Now while the email below from Marriott does lead off with some salesy content, the very next piece of content features the results of a crowdsourced contest “Travel Brilliantly” which Marriott recently held.
Read more: http://www.rsgoldfast.com/
And I like the images including the nice touch of the bike rider wearing a Santa hat. However one opportunity I see is their use of the video play icon. I had to look twice to see it in the bottom image. Also not sure why there's only two women shown despite it being about three sisters Nice use of NAS content.
For those of you new to The Weekly Inbox, I am a huge proponent of including content in all marketing collateral including email that is Not Always Selling, hence the NAS acronym. Now while the email below from Marriott does lead off with some salesy content, the very next piece of content features the results of a crowdsourced contest “Travel Brilliantly” which Marriott recently held.
Read more: http://www.rsgoldfast.com/
Advertise on APSense
This advertising space is available.
Post Your Ad Here
Post Your Ad Here
Comments