Analysing Jaguar Land Rover Case Study

Jaguar Land Rover is a company that was first set up as Jaguar. It was first sold to Ford who then sold it to Tata Motors. The company now exists as Jaguar Land Rover, a subsidiary of Tata Motors Company. Jaguar Land Rover manufactures various fancy cars, luxury cars, and sports vehicles. The company has shares in over 140 regional markets all over the world.

Jaguar SWOT analysis is being conducted in order to identify various internal factors driving or obstructing the business of the company.

Strengths – Jaguar is a very popular brand among customers who prefer luxury vehicles. The company has been able to develop a strong brand image by providing high-quality products without cheating the customers. They also have a well-established research and development (R&D) department that helps them innovate new car models.

Weaknesses – The main weakness is that the variety of car models is very less, forcing the customers to select from a few models only. Furthermore, cars are generally very high priced and hence, they are not suitable for mid-range customers.

Opportunities – New luxury car markets are arising in countries like China and India and it is a very good opportunity for Jaguar to gain more market shares in these countries. This will also boost the revenue margin of the company that will further help innovate new models of cars.

Threats – The main threat of the company is strong competition in the market. There are a large number of global brands that have strong shares in the market and since Jaguar is only a luxury car brand, it depends solely on sales of luxury cars, which hampers its revenue. 

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Created on Jan 27th 2020 06:18. Viewed 399 times.

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