An overview of coffee mugs as a promotional medium

History of Mugs-

The mug can be defined as a type of cup typically used for drinking hot or cold beverages such as coffee, tea, soup, chocolate or soft drinks. Mugs have a capacity of storing or holding a large amount of fluid than any other types of cups. The history of using mugs dates back to the time when the first mug that was ever found was made of bone during Neolithic Stone Age dated to about 10000 BCE in China and Japan.

 

Mugs as such were also made of wood and the first pottery mugs that were made on potter wheel belongs to the Late Neolithic Period approximately 2500 to 2000 BCE in China. Ancient mugs were usually carved in wood or bone or made of clay with metal mugs being made from bronze, silver, gold and even lead dating back to the period of 2000 BCE.

 

Use of Mugs in Promoting Businesses-

The technological advances in material science led to the new material being used in the making mugs using materials such as porcelain, bone chain, enameled metal, plastic, stoneware etc that has resulted in vast usage of mugs among the people. In modern days, businesses are using mugs in the form of printed promotional mugs UK. Ever since, the first promotional product that was ever used in the form of a simple button in 1789, companies began to promote their product or brand in the form of printed promotional mugs UK.

 

Techniques used in printed promotional mugs-

Promotional mugs have emerged as one of the most popular marketing items around with variety of printing techniques available within costs suiting all types’ budgets. The printed promotional mugs UK are available from standard screen-printing to transfer printing techniques. The following printing techniques used in printed promotional mugs UK are discussed in brief herein below-

·         Direct Screen Printing - This technique of printing promotional mugs is a perfect option for those businesses or companies that are on a shoestring budget. This technique of printing is best suited for simple logos and designs featuring a four-color process on the main body. This technique is budget friendly and practical in approach.

 

·         Transfer Printing – Transfer printing technique for printed promotional mugs UK is advanced method of screen-printing where images are applied by hand. This technique for printing mugs is slower and labour intensive than direct screen-printing but is more flexible and precise.

 

·         Digital Printing – This technique is similar to printed works done with laser printer and is best suited for getting high quality reproduction and resolution of photographic or cartoon images.

 

·         Dye Sublimation – Dye sublimation method is the one of the most popular methods used for printed promotional mugs UK as dry sublimation allows in printing different types of colors producing superb full color images with brilliant photographic reproduction.

These are some of the popular techniques for printing promotional mugs in United Kingdom.