An Introduction to Digital marketing

What is digital marketing?

 

‘Digital Marketing’ is a referred term these days as the world is becoming digital and it has become important to know the strategies of this specific aspect of Marketing.

Marketing is about the promotion of a brand/service using distinctive channels and when we discuss about Digital Marketing, the prime promotion activities remain the same whereas channels used in are Digital.

 

The Big List of today’s Digital Channels

 

·         E-mail Marketing

E-mail Marketing as the name prescribes is about using e-mails as a promotion strategy. It is a method to make individuals informed about the products or services texture.

Top Tools for E-mail Marketing

ActiveCampaign, GetResponse, MailChimp, ConvertKit, AWeber, Constant Contact

·         Pay-Per-Click Advertising (PPC)

PPC remains for pay-per-click, a specimen of internet marketing wherein advertisers pay a fee every time their ads are clicked. Basically, it's a method for purchasing visits to your site, as opposed to endeavoring to earn those visits naturally.

·         Search Engine Optimization (SEO)

Search Engine Optimisation is an activity to upgrade search engine rankings i.e. the visibility of a site on search engine result pages. This is done by adding responsive components into a site.

·         Display Advertising

It is a graphical declaration that seems consequent to content on websites, instant messaging (IM) applications, E-mails & included digital formats.

Examples include Content, Pictures, Animations, Audio, Video and Interactive content.

·         Social Media Marketing (SMM)

Social Media Marketing is one of the facets of Digital Marketing that comprises the activities of gaining website traffic or consideration through social media sites.

Examples of Social Media:

Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, Pinterest, Social bookmarking, websites & applications dedicated to forums and others.

·         Content Marketing

Content marketing is an action of curating and sharing content in types of articles, pictures, videos and etc. over the web to get and hold clients of the significant business.

 

·         Affiliate Marketing

Affiliate marketing is the performance-based marketing strategy involving an entrepreneur and one or more sites or affiliates. The affiliate website owners display advertisements on their own sites to market the entrepreneur’s goods or services in return for a rate of benefits.

An affiliate can make money by three methods: Pay Per Click, Pay Per Sale or Pay Per Lead.

Top Affiliate Networks:

Amazon.com, Shineads.net, Rakuten Linkshare, Thememonster.com, ShareASale, Commission Junction, eBay Partner Network, Avangate.com

·         Online Public Relations

Online Public Relation activity is firmly identified with enhancing results from a few of the further digital marketing communications techniques namely social media, SEO, partnership marketing and viral marketing.

 

Learn Digital marketing and become an expert:

There are many institutes that offer Digital marketing course, but DSIM is a leading institute that delivers quality digital marketing professionals. The institute is active since 2011 and has its branches in Bangalore and Kolkata other than Delhi.

The institute offers full digital marketing course or Online Marketing Course. The institute has got 8.6 rating from the trainees from all across the globe. You can check reviews on following Link. Have a look: DSIM reviews