Amazon India Seeks to Expand its Consumer Base with Lucrative Deals and Marketing Initiatives

Amazon the prominent online marketplace has long sought to secure more customers and keep up a steady stream of business all year round. It can be safe to say that the company has a penchant for always seeking new ways to expand its business operations. Take a look at a number of offers and marketing initiatives introduced by the company to gain a stronghold on the internet retail scene of India.

1.    Promoting the Great Indian Summer Sale

The Great Indian Summer Sale is a fabulous deal offered by the company to kick off the summer with a bout of shopping. Buyers can look forward to the attractive discounts offered during the sale that takes place for the duration of three days in the month of May. One of the interesting elements of the event is that the website posts new items every half hour during the entire period of the sale. This is to ensure that people keep checking new arrivals in addition to avoiding accumulation of stagnant stock.

The May 2015 summer sale saw the introduction of electronics that had close to 40 percent off with a staggering 70 percent discount for mobile cases. Buyers were also drawn to home furnishings and kitchen gear that saw a discount of 35 and 15 percent.

2.    The Sunday Delivery Assurance

The enterprise has also begun to assure customers of receiving orders on Sundays with a special 'Sunday delivery'. This recent initiative has added to the usual one day, two day and midnight delivery in addition to the release day delivery. Sunday delivery is to be free of charge for customers as an added perk.

3.    Setting Up Servers for More Sellers and Buyers

The company is aggressively expanding its operations in order to secure a better stronghold worldwide. Since it established its operations in China, the leading online marketplace has set its sights on increasing its cloud computing system in the Indian market. The business hopes to accomplish this by placing multiple servers in India, which will allow it to establish a firm foothold on the country’s retail scene.

This new move will draw in more sellers that will effectively increase the number of buyers as well. The company has collaborated with Tata Motors and NDTV to facilitate the same. They are also expanding their reach by partnering with the premier florist franchise of Ferns N Petals.

4.    Hosting the Celebrated Amazon India Fashion Week

The annual Amazon India Fashion Week usually takes place late in the month of March. The fabulous event sees the launch of the Autumn-Winter collection that the customers start to sport soon after. The 2015 segment of the fashion week took place at Pragati Maidan in the national capital earlier this year. It was the first event that saw the collaboration of Amazon with Monsoon Salon & Spa. The noted brand of stylists is all set to become a permanent fixture in all of the future fashion weeks.

The collections displayed at the grand event have been made available on the popular online marketplace for customers nationwide. The event is an excellent way to launch new fashions and simultaneously promote their purchase at Amazon.in

5.      Lucrative Discounts with Coupons

Shopping for clothes, accessories and electronic items has become easier since the exciting Amazon India Coupons were offered. These coupons can get you a nifty deal that can end up saving you big bucks. The website has ensured that these coupon discounts are available to the public several times during the year in the absence of sales.

This guarantees that there is a way for customers to grab bargains all year round, which means more business for the enterprise.