Amazon #1 Bestseller “The Franchise Fix” helps Food Franchisees Achieve the American Dream

by PRC Agency PR

A bestselling book for franchisees that will help them achieve sustainable success is now available in print version.

The Franchise Fix helps franchisees who:

· Need guidance on how to better manage their franchises

· Know they have lots of waste in their businesses

· Are struggling with their staff

· Find their cost of goods management a challenge

· Don't know how to create a local store marketing plan

· Want to increase the profits in their franchise

This handbook has become an international bestseller. Readers are calling it “the go-to manual for franchisees” full of “great advice.”

With more than 900,000 franchise units in the US, the franchise modelhas become a viable entrée to achieving the American Dream. More than one third are food service franchises.

The Franchise Fix is now available in print format. It is available through Amazon:

“In many cases, the “Fix” is easy. I have helped clients improve their labor scheduling, implement programs to control fraud, and eliminated lots of waste,” says Aicha. “Some clients have needed more marketing or something a bit more complicated. The good news is that there are a lot of options for franchisees. By making a commitment to continuous learning, solid implementation, and dedicating themselves to fierce follow-up, franchisees can achieve sustainable success.”

The Franchise Fix helps franchisees set up their food franchise businesses for success. Contrary to common belief, investing in a proven food franchise does not guarantee success for the franchisee. You need to have solid management systems to capture the power of the franchise they invested in.

Aicha Bascaro has more than 25 years’ experience in the food industry. She started as a pizza delivery driver and through the years was promoted to area supervisor, franchise consultant, director, and brand vice president. She ran the largest pizza franchise in the Bahamas and even built her own prototype brand. She has worked and traveled the world with organizations such as Domino’s Pizza, Popeye’s Louisiana Kitchen, and Olive Garden.

Aicha has been assisting franchisees and restaurant owners in improving their operations, reducing costs, and increasing their profits her entire career. In recent years, she has focused on her independent consulting business, bringing her knowledge and expertise to clients from the US and around the world.

Aicha can be reached for consulting and speaking opportunities at

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Created on Jun 26th 2018 11:18. Viewed 214 times.


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