Although it BNS Gold had ownership

Although it BNS Gold had ownership of itsdata source, which is a huge advantage in itself, the company isessentially in the same position a lot of these companies findthemselves in.However, Google never made it about thealgorithm. It smartly distracted users with something better -- amission. To "organise the world's information and make ituniversally accessible and useful". But more than that, it didn'tdistract users from another thing: results. "When we make minor changes to our system that we think nobodywill notice, there's a very clear response in our traffic,"saidSergey Brinback in 1999."Users may not even realisebut subconsciously they end up using your search engine because itworks better for them". It's easier when your users know what they're looking for, as inthe case of search results, but if people are going to start to buyinto the new big data services touting their wares today, theapproach needs to change. And it's going to have to walk andbalance on a really thin line.  The more a brand tries to convince me that it truly understandsthe data better than me, the less I find myself trusting it.

While some may believe that science is better left toscientists, hundreds of amateur biologists around the world havebeen setting-up makeshift biology labsin their homes, garages andcommunity centres. Some of these "biohackers" or "DIY biologists"have political motivations to open up science for all, a fewattempt to address an absence of research in rare genetic diseases,some are curious andhave a desire to learn, while others aretaking part just for the sheer fun of it all can carry negative connotations,it is clear that they are not the pipette-wielding revolutionariesthey may sound like, and "hacking" is adopted more in the sense ofplayfully finding innovative and resourceful ways to build andmodify. Groups have already developed novel lab equipment hacksincluding converting webcams into microscopes, building centrifugesout of drills and incubators out of picnic coolers.