All You Need to Know About Push Notificationsby Rohan Diwan Marketing Consultant
Best Use of Push Notification Services on the Web
If you’re considering applying the use of Push Notifications to maximize consumer engagement and sales but have no idea how it works, then this post will reveal the process. Push Notifications are a simple, direct way to instantly send a message about sales, company information and legal updates.
What is a Push Notification?
Push Notification marketing has increased its popularity due to the rising use of mobile users to receive data information. General statistics state that 80% of all internet users are also an owner of a smartphone, which is a huge opportunity to target customers in a way that is relevant to their behavioral habits.
The outdated marketing methods such as E-mail marketing are being reviewed as a concerning decrease in penned marketing material is present. There is a need for marketers to integrate their whole online presence, through effective linkage and easy navigation to the web and social pages.
What are Push Notifications Used For?
There is a varying number of uses for Push Notification services which can be used simultaneously to create an overall digital marketing strategy. The simplest form of direct messaging is the promotion of a sale or an update which directs the user to check out the landing page you choose.
The more creative you get with your push notifications, the more frequently you can assist and communicate with your customer. If a mobile user has their push notifications turned on, you’re able to deliver content that is on brand and representative of your specific tone. The best marketers create brands that have recognizable personality that is distinctively characterized by messages such as Push Notifications.
Intricate Push Notifications can be hooked up to ecommerce systems to alert customers according to their navigation. Reminding a customer to book a product or service that they were viewing for a certain time period is an intelligent way to increase conversion rates. Push Notifications can also be generalised to helpful tips related to the page content that remove wasted time in FAQ sections and customer service departments.
Tailoring Your Push Notifications
Like the rest of your promotional strategy, Push Notification content and frequency should be tailored to your specific service. Whilst on some websites which offer competitive rates of homogenous products, such as accommodation, it is acceptable to receive a Push Notification on each page. Alternatively, on other bespoke services it can be unexpected and annoying to cause this disruption.
Another useful tip is to read about the peak times for Push Notifications so the likelihood of it being lost in other data or ignored is minimal. Successfully partnering your Push Notifications with traditional methods such as TV advertising can create a widespread impact which often gives a subliminal, repetitive message to the consumer.
Reasons to Adopt Push Notifications
With global brands, employing a Push Notification approach, it has been solidified that this method is tried and tested. It’s particularly effective if your business is majority digital based, like a subscription service or e-commerce focused store.
Push Notification are a great example of a more intimate way to connect with your customer that sometimes has the opportunity to be personalized. The future of Push Notifications is exciting as we see a widespread movement to personal device activity.
Created on Jun 25th 2018 14:35. Viewed 423 times.