AI-Driven Suite Helps Merchants Optimize Their Amazon PPC Ads' Cost of Sale

by DAVIS BROWN PRC Agency

Want to maximize your profits as an Amazon merchant? This new tool makes it super easy!

Sellozo, a marketing technology specialist based in Kansas City, Missouri, announces the launch of its updated Amazon advertising automation and optimization software. Through its tool, you can reach more potential buyers, lower advertising cost of sale (ACoS), and increase profits.

Learn more by visiting https://sellozo.com/stop-wasting-time-ppc-ad-optimizations-to-max-potential

This move is part of the company’s commitment to helping you level the playing field by providing effective marketing automation tools. Representatives say that merchants who use their platform experience up to a 70% increase in ad profitability on average.

The current pandemic has further accelerated the world’s shift to e-commerce, with more people choosing to buy products from the comfort and safety of their homes. In Q2 2020 alone, the online shopping platform registered an impressive $75 billion in revenues.

With over 100 million products available on the site, however, standing out can prove challenging. While marketing can help your products find a broader audience, optimizing campaigns manually can be a time-consuming endeavor.

As such, Sellozo was created to provide an automated system that maximizes the ROI of each Amazon ad. The pay-per-click (PPC) optimization software uses artificial intelligence and machine learning to reduce the tedious work of running high-performing campaigns on the e-commerce platform.

The company provides further details about its product at https://sellozo.com/what-is-amazon-ppc-advertising-optimization

Through this tool, you can instantly optimize ad bidding, generate recommended keywords, and automate campaign creation. Sellozo can also generate business analytics reports so you can assess the effectiveness of your ads and recalibrate your strategy in real-time.

At the heart of the suite is the user-friendly Campaign Studio module, which pairs visual modeling with campaign templates to drastically reduce the time it takes to launch ads. Once the campaign is created, you can tweak parameters like objectives and keyword targeting to further improve results.

A spokesperson for the company says: “We're giving advertisers a customizable way to optimize campaigns, harvest search terms that are working, and put those search terms to immediate use automatically should they choose.”

Use the power of AI to unlock next-level growth as an Amazon merchant. Get in touch with Sellozo today!

Just visit https://sellozo.com/amazon-ppc-optimization-software if you need further information about Sellozo and its features.