Against All Odds

Hoffman Stein Capital Review Growth was not limited to these three industries, however. NetFlix experienced a 26% increase, big screen TVs are predicted to increase by 16% in 2009, and smart phones have doubled their sales in the past year! History has proven growth occurs during other tough times. Kellogg's, Proctor & Gamble and Chevrolet all grew their businesses during the Great Depression to become their respective market leaders. In addition, General Electric, Disney, Hewlett-Packard and Microsoft were all recession-era start-ups. The times "they are a changin" as the song goes. The current recession will form the business climate for the next generation, and executives who harness and convey their power successfully will position their organization for the near and distant future. Leaders who wish to grow their businesses under the current economic conditions have two requirements: they have to have bold ideas, and they need to act fast. Stakes are higher, and the survivors will get in the game early. Late adaptors will never catch this bus.

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Speed and scope are not the only distinguishing leadership factors, however. An essential leadership component is the use of power versus authority. Distinguishing between Power Leaders and Authority Leaders during a stable economy can be difficult because executives rarely reveal their authentic character under favorable conditions. But in uncertain times, they cannot hide their true colors. Authority Leaders rely on their position to preserve the status quo, whereas Power Leaders demonstrate their ability to communicate with their workforce and engage with their markets to grow their business. They convince their employees they're able to Achieve the Impossible and meet market demand even during the most challenging times.