Advantages of digital marketing course in career

by Ikhlak Ahmad Digital Marketing Expert

The scenario has been so changed in business, because marketing is playing a significant role in business. Marketing is a way of spreading information regarding your product and services, without it no business can be survived. With the help of marketing it becomes convenient to reach out to wider audience.

We can categories marketing into two parts i.e. offline marketing and online marketing.

Offline marketing is an activity that doesn’t involve internet marketing and usually it’s called traditional marketing. This type of marketing includes TV, Print media, Radio etc.

When we come over online marketing it completely related to internet or web-based channels that spreads facts and figures of company’s brand, products and services to its audience. World has become digitalised rather than physical. The data indicate that normal people use mobiles 200min/day and in the future, it’s going to be 300min/day. Digital marketing attracts people in a very short span. People are getting busy day by day, so they don’t have time to pay attention to offline advertisement. Hence videos and voice data are taking a place of offline advertisement. We can’t stop people’s attention more than 8 seconds. We have a big example of “The Independent” newspaper that was established in 1986 but in 2016 it started broadcasting news online only and having growth of 50% every year by reducing cost of printing and increasing customer with a short span.

The advantage of Digital Marketing Course for different kinds of role that are as follows:

1.       Housewife: The role of housewife is vital in every home, but that housewife can do more than serving herself as housewife. She can support her family by earning money in her leisure time. If she has some extra talent and idea regarding things, she can show the same on a platform like digital marketing. For example, if she is a good cook and want to earn her own name and money then digital marketing can help to spread her idea over the internet without bearing any cost.

2.       Freelancing:  if one wants to earn extra money and have a talent to write a content, in this case one can get paid through freelancing. By being a professional freelancer, he/ she can offer his/her services to one or several clients and get high paid.


3.       Digital marketing for health care industries: the future of health care marketing is going to be digitalised. The 3rd highest online search is regarding health care queries and solution. One who involves in health care practices can popularise his/her skills with the help of digital marketing. Digital marketing helps in understanding the key performance that contributes to select doctors and hospital by patients. Health care industries needs to take over online marketing to address their patients when they search for you and your services. There are places to promote your services through Facebook, search engine (google, yahoo etc), health care blogs.

4.       Mouldability: If you know how to use digital marketing in your career, you can easily mould the time according to your preferences. There are no hard and such rules of SEO and PPC to reach millions of audiences. You must use digital marketing tools like google+, twitter, yahoo, Facebook, corporate website blogs, Emails etc.

5.       Ease for Businessman: Every businessman wants to market their product or services by not paying much cost, digital marketing is the solution of saving money and spreading information of products and services. This does not take lot of time nor your money. Now a days more than 77% people use online search for everything rather than asking to person, they more trust on online research. So just have a knowledge about digital marketing and grow your business as you wish to.


6.       Benefits for Students: In present scenario everybody wants to be independent and earn sum amount of money to make their livelihood good as they wish to. If you learn digital marketing you don’t need to roam here and there, you can easily get a job. Digital marketing has many scopes wherein you can enhance your skills and there are many institutes of the same.


The future of the world is going to be fully digitalised and will completely leave the shade of traditional marketing that takes extra cost and time too.

Basically, digital marketing has a very broad scope in career, one must learn the course if one wants to give a good hike to the career. You can find one of the best digital marketing courses in Gurgaon is “Skills Innovative” that provides a quality of education and practical classes. It also provides certificate which assists you to get a job in digital marketing field.


So, I shall suggest and join a course in “Skills Innovative” and leave your footsteps in digitalised world.


About Ikhlak Ahmad Junior   Digital Marketing Expert

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Joined APSense since, July 6th, 2019, From Delhi, India.

Created on Jul 27th 2019 05:54. Viewed 98 times.


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