Adding Humor to Video Marketing Campaigns: A Powerful Tool
Using humor in internet marketing (through blogs,
videos, social media updates etc.) can be a great idea and we will discuss in
this article how humor can increase customer outreach. At the same time it can
backfire and burn all the efforts if a good balance is not maintained between
information and emotions. It can be a big challenge for many brands to find
good balance between the funny part and the rigid sales message that goes into
the content.
But here is the thing: everyone loves to laugh.
Humor can be used as a powerful tool to achieve what a brand wants- “attention” from its audience! No wonder
funny mascots, taglines or memes get viral within a short period of time. The
more humorous it is, more are the chances of getting viral views and free
publicity on social media.
Communication that uses humor gets across people of
all ages, communities, cultures and demographics. Using comedy is like using an
engaging tool that disarms even the most cynical audiences. Laughter releases
certain hormones such as endorphins and also reduces stress hormones thanks to epinephrine and cortisol. This makes an individual more open to accept new ideas, a
positive sign for any brand that is trying to warm up to the audience.
The crux of the matter is that nobody (even us)
likes to be used as a target audience in any kind of marketing campaign. Humor
may act as the blanket under which, any campaign could be served to a customer,
and they would like it. Cash in humor and take your business to a new level. Be
it a promotional video production or one informative commercial video,
funny ones are not only watched on TV, they are also tracked by audiences on
YouTube and other online channels and shared on the social media platforms. Facebook,
Pinterest, Twitter, Reddit and other popular platforms pick all kinds of
great humor. So try to create one or multiple “LOL” moments in any video that
you wish to make.
Now do not just try to make it funny just for the
sake of being funny- for after all, this is advertising. Derive elements of
humor from real life examples, blend it into practical situations- grind and
mix it well with your video content before putting it in front of your
audience.
Here
are a few pointers regarding incorporation of humor in video campaigning:
- Look for proper
slots to fit the wit in: It may be in your
organization’s logo or the tag line. Fun can also be poked in the form of
a punch-line throughout or at any part of a video. People are fond of
catchy taglines. Work on this with your video production company New York.
- Think different:
Use your brain muscles! Ask your team to work with double the efforts.
Begin by thinking out of the box, use different angles while looking at a
subject. Customers are not interested in watching dry information- top it
up with humor.
- Use animation:
Use of animated characters or a cartoon or a new friendly character may
develop the necessary buzz you need for your brand’s promotion. Products
and services with a friendly face penetrate deeper and faster into the
souls of end users. Try to build a bridge, develop sync between customers
and your brand.
- Don’t overdo it:
When too much wit and laughter is put on, it spoils the broth. It then
appears forceful indulgence. It looks desperate. Keep the element of humor
just in the right proportion. This is of course what professional TV
commercial production companies do. So, instead
of spoiling a wonderful chance all by yourself- ask your production
company to provide you the right content, right script and the right video
for your brand.
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