ADATA determined to make its mark in the Indian IT Industry

In the growing mobile market, ADATA is steadily entering the telecom industry with products and offers that can connect with the end customer. Speaking about the targets and its plans, Richard Tan, MD & Director at ADATA, discusses the new initiatives that the company is taking for their partners.

What are ADATA’s plans with regards to the Indian market at present? How stiff is the competition here?

ADATA over the years has been steadily increasing its footprint in the Indian IT market. Since January this year, we have added mobile accessories as a product category. This product category has given ADATA a great push in multiple ways. First and foremost, the revenue has jumped significantly. Secondly, since the product category connects directly with the end customers, the brand recognition has been manifold. Thirdly, we have slowly and steadily forayed in the Telecom segment with some bundle offers for the end customers. Talking about the competition, what we can say is that since the mobile market is still growing in double digits, we have plenty of room to grow and with BIS coming into effect for a few categories, the consolidation is not far off which will further give a push in business northward for the established players.

Richard Tan MD Director at ADATA ADATA determined to make its mark in the Indian IT IndustryWhat is the market size you are looking at to address and which are the target segments for you?

Market size cannot be put together in totality, as different product segment have different market dynamics. For example in DRAM modules, we have consistently been hovering between no 2 and 3. In SSDs which is still in its nascent stage we are strongly placed as no 2 for the last couple of quarters. Instead of targeting the market size what we have been working for the last couple of quarters is to be more profitable than ever before. Besides we have also been working closely with partners on educating them on the new trends in storage segment and how to target each of them for a profitable business...Read more